Dr. Makarand Joshi has earned his MBA and Ph.D. in Strategic Marketing. He is a senior management professional with an illustrious career track record of 30 years including a successful industry experience of over 15 years with 15 years of experience in management education. He has worked in multiple domains including Sales, Marketing, and Business Development. He also holds experience in providing Professional Consultation to small businesses, delivering Entrepreneurial Mentoring. He has successfully handled Corporate Relations for academic institutes. He has published many research papers and articles on various aspects of management and presented papers in various national and international Research Conferences. His teaching interests are Marketing Management, Business Strategy, and Strategic Marketing. His research interests include Accounts Based Marketing and Marketing of SAAS products.