SMN 1

School of Management Continuing Education Programs

Certificate in Employer Branding

Duration :70 Hours (12 Weeks)

Eligibility : This program is best suited for HR executives, managers and professionals wanting to understand the role, importance and techniques of employer branding.

  • Classroom Sessions – 16 Hours (4 Sessions in 2 Days; 4 Hours per Session)
  • Project – 10 Hours
  • Case Study – 5 Hours
  • Self-Learning – 30 Hours
  • Webinar (session by Industry expert) – 9 Hours (6 Sessions; 1.5 Hours per Session)
  • LMS Access – 3 Months
  • Collaboration App (Moxtra) Access – 3 Months

Eligibility: This program is best suited for HR executives, managers and professionals wanting to understand the role, importance and techniques of employer branding.

 

Why the Program?

The learning outcomes will be:

  • Develop an appreciation for the importance of employer branding
  • Grasp the essentials of employer branding
  • Leverage the trends in employer branding on the local, global, and industry specific front to transform your business
  • Develop a long-term strategy for strengthening an organisation’s employer brand
The Program
 

The global economy is growing and organisations are challenged with finding, engaging and retaining best talent that can fuel their growth ambitions. A study by Careerarc.com suggests, 75% of the job seekers consider an employer’s brand before applying for the job, whereas only 57% of employers have an employer branding strategy in place. A report by LinkedIn suggests, over 56% of recruiters suggest employer branding is a top priority. It is time for leaders to create and strengthen their organisation’s employer brand. Employer branding has become a corner stone for most of the growing organisations and it is time that India has risen to understand and master it.

The certificate course in Employer Branding will help establish a strong foundation of employer branding.

The following topics will be covered in the course

  • Understand the importance and necessity of employer branding
  • Imbibe and assimilate the principles of employer branding
  • Master the process to create a long-term strategy in strengthening an organisation’s employer brand
  • Build competency and expertise in tools and techniques for creating a successful employer branding campaign
  • Employer branding trends on the local, global, and industry specific front