Programs School of Management

BBA

Duration :3 years

Eligibility : 12th in any stream from a recognized board followed by a personal interview.

Specializations:
  • Entrepreneurship
  • Marketing
Overview:

Bachelor in Business Administration (BBA) is a three-year undergraduate degree program. It offers in-depth knowledge into all areas of management be it Marketing, Finance, Operations, HR, etc. This program is open to students from all streams – science, arts, and commerce. BBA provides career opportunities related to business development, sales, and marketing, banking, operation services, HR profiles, etc.

Program Highlights:
  • 1 Practice-based course:
    Strong Emphasis on practical applications in real life.
  • 2. General applications and specialization:
    Geared towards a broad range of skills and capacity building in the first two years.
  • 3. India-specific case studies:
    Exposure to diverse global worldviews and narratives, and contrasting them with Indian thinking.
  • 4. Interdisciplinary learning :
    Non-business subjects to gain a broader worldview.
  • 5. Experiential learning:
    Students are encouraged to engage in community activities and develop professional behavior.
  • 6. Working collaboratively :
    Encouraging groups to do peer-to-peer learning.
  • 7. Formative assessments:
    Evaluation via learning exercises followed by a real-time feedback mechanism.
How will you be taught?
  • 10 months of industry integration via immersive internships and projects
    We understand that theoretical knowledge alone isn’t enough to excel in this fast-paced world, which is why we put more emphasis on practicing the skills you acquire.
  • 4 diverse career tracks for holistic success
    With industry-aligned Career Tracks, we provide customized training for you to excel in the path you choose:

    Corporate jobs: Students are trained in in-demand job profiles such as Business Development Manager, Financial Analyst, Operations Manager, and Human Resource specialist to help them prepare for placement in top corporations and start-ups.

    Higher Education Prep: Customised learning and test preparation track to help students prepare for exams such as CAT, MAT, GRE, GMAT, and much more. Personalized mentorship with counselors and doubt-solving sessions with experts will be provided for the extra edge.

    Entrepreneurship: Designed for the next generation of entrepreneurs to help build their own ventures and successful startups.

    Government jobs: Learning path designed to help students prepare for government exams (like SSC, etc.) and PSU jobs.
  • Focus on 10 life skills & soft-skills training
    To become a well-rounded professional, we will help you incorporate some essential 21st-century life skills like problem-solving and critical thinking along with soft skills such as communication and executive presence during your academic tenure.
  • 50+ Masterclasses by industry experts/celebrities
    We are committed to providing excellence. Our masterclasses will be conducted by industry leaders of repute.
Ideal Skills & Qualities for this Program:

A graduate of the program should, possess relevant domain and interdisciplinary knowledge, and be creative and socially aware. At a junior level, firms do not want scholars; they want people who can think and act. When students possess interdisciplinary knowledge and creativity along with domain knowledge, they are ready to think and act effectively in an organization.

Career & Opportunities:
  • 1000+ major recruiters
    With organizations such as Google, Accenture, Amazon, Zomato, Flipkart, Coca-Cola, SBI, and ICICI aboard our recruitment network, you can get placed in the sector you prefer.
  • 2000+ job opportunities
    We ensure that you are exposed to a large pool of opportunities with our extensive panel of recruiters.
  • 3000+ students placed across programs*
    *As per data available in 2021.
  • 100+ hours of job-focused bootcamps
    Our dedicated placement team keeps track of the dynamic changes taking place across the globe to ensure that your success is guaranteed with placement-centric sessions such as comprehensive interview preparation.
  • 50+ guaranteed interviews
    We ensure you get at least 50 interviews with renowned global organizations.
  • We ensure your resume stands out
    For that extra edge over others, we will professionally craft your CV as per the latest trends and your career choices. We shall help you in making your video resumes too.
  • Lifelong placement support through our alumni network
    As per a survey published by The Adler Group, 85% of positions across the globe are filled with the help of networking.* Get lifetime access to our alumni network.

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Associate Professor
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Professor - Marketing
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