Duration :3 years
Eligibility : XII'th in Arts or Science or Commerce
The BBA in Digital Marketing & Social Media is unique blend of information, media and communication, which addresses the needs of digital and interactive media industry. The digital and interactive media industry is the fastest growing industry and joining this course creates an opportunity to begin a career in this sunrise industry. The course addresses the ways and methods to create digital content for use by individuals, businesses and society.
We will teach you media skills, digital tools, platforms and technologies. This creatively challenging program will impart hands-on experience in exploring the usages of latest digital technology and their usage as new tools for expression.
The program will deliver an exciting range of new media possibilities while striking a perfect balance between media practice and theory. It will encourage you to apply critical thinking, creativity and imagination in every aspect of the program delivery. The program encourages learning by doing approach, which is team-based and collaborative.
By the end of the course, you would have developed a broad range of skills and knowledge, which is critical for success in the real world. Your accomplishments will be reflected in the form of a rich portfolio including blogs, websites, apps and other new media applications.