SD

Programs School of Design

Master of Design - Design Driven Entrepreneurship

Duration :2 years, Full-Time

Eligibility : Graduate in any discipline

“Many startup and individuals are likely to fail in the new economy unless they develop Design Driven approach and critical 21st-century skills and mindset.”

Master of Design in Design-Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to start, grow, or drive new ideas whether as a startup or inside a corporation.

The Design Driven approach to Entrepreneurship has globally proven to bring rapid growth and long term success to next-generation companies such as Airbnb, Pinterest, Instagram, and Kickstarter. This formal post-graduate diploma course equips you to learn market-leading insights and tactics for venture creation and growth.

  • You will get to work on multiple real-world capstone projects to apply all your learning and create a substantial level of depth in all elements of design and entrepreneurship.
  • In the 3rd semester, you will have a choice to study abroad.
  • During the 2 year course, you will create and present multiple viable pitches that will prepare you to accelerate your startup growth.
The Experience:

Be part of a small group of 25-30 like-minded and passionate entrepreneurs, designers, and product managers.

STRATEGY, TOOLS AND TECHNIQUES

Learn entrepreneurship strategy and nuts & bolts of developing successful entrepreneurship from practising experts with 20+ years of industry experience.

REAL WORLD PROJECTS

The unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.

MANAGED LEARNING

Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.

Learn From the Experts:

Our faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.

Dr Girish Prabhu

Girish is the Ex-Dean of Human Centered Innovation programs at Srishti Institute for Art, Design & technology. He is an expert in defining problems & opportunity framing, performing user research & designing for business.

Companies: Intel, HP, Eastman Kodak

Sudhindra V

Sudhindra is the Chief Design Officer at IBM IX India. At IfDE, he will guide the students to understand & implement principles of system & service design along with effective organisational management practices.

Companies: IBM, Sapient Nitro, Emirates Airline, HFI

Samir Chabukswar

Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.

Companies: Yuj Designs, HFI, Persistant

Stylianos Makridis

Stylianos is a serial entrepreneur in niche industries like alt. healthcare, international investments etc. He helps his students to understand the nitty-gritty of entrepreneurship.

Companies: Citi, Shell, Goodyear

Dr Nikhil Varude

Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.

Prasadd Bartakke

Prasadd is the Co-Founder and Chief of Design and Research at YUJ Designs. At IfDE, he will help the students validate ideas & process with rapid prototyping for better UX & product design.

Companies: YUJ, Persistent, HFI

Atul Saraf

Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.

Companies: Citigroup, American Express, Xerox, Hindustan Unilever

Sriram

Sriram currently works as a Design Director at IBM iX Bangalore Design Studio. He has been studying user behaviour and understanding user motivations with the goal of designing better experiences.

Companies: Samsung Electronics, Jana Bank, Idea, MetLife

Beena Prabhu

Beena is a UX research expert. Beena specializes in understanding human centred design methodology, tools & practices to identify people’s pain points & user centred analysis.

Companies: HP, Intel, Nokia, idea, Intuit, Siemens

Sreekumar

Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.

Vivian Gomes

Currently, the Board member of UXQCC (Austria). He is a Google Developer Expert in UX. Spearheading culture change transformation through Design across the world. He is a certified trainer from LUMA Institute.

Sabina Krishna

Director of HCD at Human Factors Research & Design. She is a strategic leader and HCD-UX specialist having played various roles as head of multi-million global projects across industries.

Kanwal Rai

He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.

Companies: Infosys Technologies, Wipro Technologies, Aspect Development, Capgemini

Sudhir Desai

Currently the co-chair for the UN Millenium Project (Southern and Western Region) and chairman for the Future of Work and Technology workshop. Sudhir is the founder of Living Enterprise, a firm that help’s clients identify, develop strategies and execute strategic growth initiatives.

Course Journey:

1st Semester

Design Driven Entrepreneurship Basics

  • The semester handholds and enables you to apply the concepts learnt to realize your product/service concept or create your first startup pitch
  • Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.

2nd Semester

Choice Based Navigation

  • During the second semester, you can choose a total of five units from the 25 units offered* in the six principle clusters.
  • The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.

 

Summer Session

OPTION 1: OPTION 2:

Work on your startup/ product idea to launch into the real world at the end of the session along with mentoring from IfDE experts. You will work in a team in a dedicated co-working space for two months.

You can do a summer internship with a startup or an organization involved in product and service design/development

3rd Semester

During the third semester, students have three options:

Option 1: Choice based navigation Option 2:Qualifying project Option 3: Study abroad exchange

You can choose additional five units from the 25 units offered* in the six principle clusters. This choice based navigation allows each student to pick the units that they are interested in and / or want to develop further capabilities.

Students can take a full semester long design driven entrepreneurship project on campus. These practice studios are designed to provide the student an opportunity to practice their skills and capabilities under guidance, so that student is prepared for the final project.

Student may have an opportunity to study abroad in a programs that has an alignment with the university.

4th Semester

Students are required to take a full semester long Design Driven Entrepreneurship project.

The practice studios are designed to provide students and entrepreneurs an early stage incubator-accelerator setup, so that student teams work in dedicated co-working space for 14 weeks on their startup ideas.

Students will be mentored and will also attend master classes to hone their skills.

The practice studio will also have sessions from industry expert to fuel your creativity.

What you will Learn

  • Create business value through customer and market segmentation
  • Envision future using foresighting, scenario-based design and design thinking
  • Understand the basics of UX and system design to apply it to solve complex problems
  • Test innovation models based on a proven, research based framework to help you responsibly innovate your products/services to succeed in the game
  • Analyze, track, improve, and scale your marketing strategies to drive new revenue
  • Build, manage and effectively lead great teams
  • Validate your ideas through prototyping and iterative design cycle
  • Understand your customers and other stakeholders to develop insights
  • Make customers desire your products and services using persuasive and emotional design
  • Understand the legal issues in the business sector such as contracts, intellectual property, conflicts and resolutions, transactions, and partnerships Raise funds and manage finances effectively
  • Develop successful business models for startup
  • Conduct self-introspection and mapping of growth journey

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