Bachelor of Design (B.Des)
PRODUCT DESIGN
ELIGIBILTY 10+2 (Science, Commerce, Arts, etc.) or 10+3 diploma
DURATION 4 years, Full-Time, 8 Semesters

Programs School of Design

Global Reach
T-Shaped Learning
Creative & Imaginative
About

The program is centered around the three aspects of design i.e. design thinking, design making and design doing. Design making focuses around design skills such as ideation, drawing, and sketching. Design doing is the final frontier where one understands the technical possibility, business feasibility associated with the concept and end up with digital and physical prototypes.

Program Offers

Students are taken through design fundamentals which consist of four subareas: design history, hand-drawing, graphic design and form studies. Integration of those subareas aims at the acquisition of design knowledge and skills from several perspectives and development of creative abilities. An industrial designer is expected to master knowledge and understanding of design aspects in a historical context.

Masterclass and Industry Meets
Know the Experts

Our design students get exposure to many industry experts and their guidance help the students to excel in their desired field with lot of dedication and determination.

The experts our from various renowned industry international and national engagement within the school helps the students gain lot of confidence and creative approach.

To make the students have the best of the knowledge to develop the communication with the experts for their better future.

Course Curriculum
Semester 1

Elementary Sketching and Illustrations; Elements of Design; History of Design; Craft Exposure and Creative Art Work; Design Overview; Composition and Rhetorics

Semester 2

Design Drawing; 3D Form Design; Art and Aesthetics Appreciation; Physical Model Making; Photography and Digital Editing; Writing 1; Environmental Studies

Semester 3

Product Design Drawing; Designing Product Forms; Materials and Processes 1 (Metals); Design Research & Information Synthesis; Digital Rendering 1; Storyboarding

Semester 4

Simple Product Design; Display and Controls; Materials & Processes 2 (Plastics + Composites); Portfolio 1; Digital Rendering 2; Design Presentation Techniques

Semester 5

Technically Complex Product; Design as Competitive Strategy; Digital Modelling; Form and Movement; Physical & Cognitive Ergonomics; Motion Graphics

Semester 6

User Experience Design; Service Innovation; Understanding User Experience; Portfolio 2; Digital Modelling 2; Design Review

Semester 7

System Design; Trend Analysis and Forecasting; New Product Development; Product Planning and Strategic Branding

Semester 8

Degree Project; Project Documentation & Presentation

Career
Scope

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Industrial Designer

Entitled to enhance the vehicle exterior looks in terms of form treatment, material play, attention to details such rims, lights, grill are the few of many to begin with. This role involves sketching with use of pen/pencil on paper, marker renderings, digital renderings, tape drawings.

CAID Designer

Profile that caters to creating bespoke interiors for vehicles expressing through choice of materials, fabrics, ambience keeping ergonomics well under check. This role involves sketching with use of pen/pencil on paper, marker renderings, digital renderings, tape drawings, inspection of prototypes etc.

Product UI/UX Designer

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Design Strategist

The profile aligns within Exterior/Interior Designer profile. A sharp eye for colors, hues, contrasts, materials used, fabrics used, textures applied, artistic stitching achieved etc. that reflect the enhancement of exterior/interior of vehicles. People from Fashion Design too associate well with this profile.

Design Researcher

Creates a 3D environment, close to reality and assesses the appeal of the vehicle exterior/interior with rich lighting conditions, applying permutations and combinations of paint jobs, material selections, opening/closing of components, static/dynamic simulation etc.

Design Manager

With advancements in technology, it’s faster, easier and cost effective to have the vehicle completely modeled in 3D before a 1:1 scale prototype is built. They build life size interior/exterior on computers with production ready surfaces that could be either sent for clay milling or exported to engineering softwares.

Product Designer

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Space Designer

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Packaging and Manufacturing

Automobiles these days are getting far more sophisticated on technology adding to convenience. Providing a ‘One-point access’ information center is delivered by providing screens. The content and graphical layout needs to be designed by the Interface and Experience Designers.

Product Accessory Designer

One of the oldest practices in Automotive Design among few others. Artisans are skillful with a keen eye to observe the slightest details and replicate onto automotive clay. A steady hand, attention to details and lots of patience are the key traits of this department! They work both on interior and exterior.