Ajeenkya DY Patil School of Management’s BBA in Sales & Marketing seeks to develop in students a deep understanding of how to use market-related research and consumer behaviour understanding to make critical sales and marketing decisions.
The global curriculum includes modules that would familiarize students with a deep understanding of how to influence consumer/buyer behaviour, study and research market data, field research, develop marketing strategies, and strategize promotional plans related to sales.
The program also integrates modern media and communication techniques needed to effectively implement sales and marketing strategies in contemporary organizations.
The program’s real-world immersive experience integrates advanced theory with mentorship, industry-leader interaction and industry exposure to give students the experience of real sales assignments.
The course prepares students to join the lucrative sales & marketing job market across various industries. Students may start-off as sales interns or sales executives to advance to further levels in their careers. Our globally relevant curriculum ensures that students completing this course work rigorously and are value sales professionals in any industry they work in.
Students may also opt to pursue further studies such as an MBA to develop leadership and advanced management skills.