Alchemy – Showcase of Automotive Creativity

April 23, 2023

The School of Design at Ajeenkya DY Patil University recently hosted a groundbreaking event, ‘ALCHEMY,’ showcasing the pinnacle of automotive creativity. From the 21st to the 23rd of April 2022, this spectacular display unfolded at the university premises in Pune, marking a momentous occasion for design enthusiasts and industry connoisseurs alike.

As the city’s pioneering Design Fest, ‘ALCHEMY’ provided a platform for design students, seasoned professionals, aspiring designers, and the community to immerse themselves in an unparalleled journey through the multiverse of design. The event, aptly tagged as ‘ALCHEMY,’ transcended boundaries to offer a comprehensive experience, encompassing various activities aimed at igniting creativity and fostering design exploration.

Attendees were treated to an array of engaging activities, including an Art Competition, immersive Design Process showcases, live interactions with esteemed guests, and an insightful design panel discussion tailored for students. Additionally, guests were invited on an enriching Campus tour and an illuminating exhibition, presenting a glimpse into the diverse facets of design.

‘ALCHEMY’ stood as an opportunity for inquisitive minds to delve into the captivating world of the design industry. The event aimed to unravel the intricacies of dream design pursuits, offering insights across multiple disciplines such as Fashion, Graphic, Automotive, Product Design, and beyond.

By facilitating this multifaceted event, Ajeenkya DY Patil University’s School of Design envisioned not only nurturing creative potential but also offering invaluable exposure to the vibrant realms of design for all attendees. ‘ALCHEMY’ was a celebration of innovation, collaboration, and the boundless possibilities within the dynamic field of design.