School of Management

School of Management Programs

School of Management

Imagination is more important than knowledge. For a while, knowledge defines all we currently know and understand; imagination points to all we might yet discover and create.’ (Einstein)

Globalisation, changing competitive scenarios, the advent of the service economy, the interconnected world, and the knowledge explosion affect businesses positively and negatively, causing companies to rethink how they have been operating. To keep pace with the dynamic business environment, management universities must evaluate their degree programs and introduce innovative teaching methods that nurture students’ imagination. Needless to say, if the way business is conducted has changed, then the way business management degree programs are taught must change as well.

Best Management University

Management studies aim to equip students with the ability and understanding to manage people, resources, and procedures successfully. This discipline encompasses various topics, including accounting, finance, marketing, human resources, and operations management, and is required for people pursuing leadership positions in organisations.

Why Choose ADYPU for management studies

The School of Management at ADYPU provides an extensive range of management degrees, including the MBA, BBA, and PhD, with a strong emphasis on entrepreneurship, creativity, and practical learning. ADYPU, one of the best management universities, offers an immersive and holistic learning experience for prospective management professionals thanks to our highly qualified teachers, cutting-edge facilities, and industry collaborations.

Why Not the General MBA Programs?

To understand the relevance of MBA programs in today’s world, we need to understand a bit of the history of management. The year 2011 was the 100’th anniversary of “Principles of Scientific Management by Frederick Winslow Taylor. This publication was said to be the beginning of modern management. In the words of Peter Drucker, Taylor was “the first man in recorded history who deemed work deserving of systematic observation and study”.

Gary Hamel talks about the birth of management from Taylor and others in Three Forces Disrupting Management. He says, “This transition from an agrarian and craft-based society to an industrial economy required an epical re-socialization of the workforce. Unruly and independent-minded farmers, artisans, and day labourers had to be transformed into rule-following, forelock-tugging employees. And 100 years on, this work continues, with organisations worldwide still working hard to strap rancorous and free-thinking human beings into the strait-jacketed, institutionalised obedience, conformance, and discipline.”

Theories and Strategy

The current scenario is entirely different from what it was about 100 years ago. Naturally, the management theories of controlling people in a predetermined manner do not apply today. Management techniques of the past century, including Scientific Management, Total Quality Management and ISO 9000, have focused on eliminating process variance and adhering to clearly defined procedures. Although such variance-reducing techniques increase an organisation’s capacity to exploit existing resources, they also hamper exploratory activities. By attending one of the best management universities, students can gain a solid understanding of cutting-edge management practices that prioritise innovation and agility.

Things like hierarchical organisation charts, performance appraisals, KPIs, and targets are all reminiscent of Taylor’s principles, all aimed at getting a fixed performance from the people consistently working in an organisation. Someone somewhere determines what is to be done, and others are expected to follow what is pre-fixated.

As Gary Hamel says, CEOs are often hamstrung by the notion that innovation is the purview of ‘creative people with a particular gift’. As a result, everyone else remains away from the responsibility of coming up with new ideas. This limits the quality as well as the quantity of ideas.

Henry Mintzberg, a noted professor of strategy, notes that formal business education compartmentalises the whole business into discrete silos: marketing versus finance versus economics versus accounting. “Top MBA programs education divides business into a whole set of functions. But management is an integrating device, and MBA students don’t learn how to manage or integrate. Management, like medicine and engineering, is a practice,” he continues, distinguishing ‘practice’ from both sciences, which can be accomplished by analysis and art fed by intuition. “In a practice, one achieves mastery in the doing and has to pull together disparate knowledge to apply to situations at hand.” Therefore, it’s essential to choose the best universities for MBA that offer a more practical and comprehensive approach to business education.

Management Teaching Methodology

The best business management courses have historically been trying to teach how to control an organisation and the processes within it. B-schools teach about the application of resources to achieve business goals, measurement tools, etc. They teach about leadership and setting objectives, etc. They struggle with ‘how’ an executive can envision a future state, envision ‘what the company should be’. In the chapter ‘Design Matters for Management’ from the book “Managing as Designing”, Richard J. Boland Jr. and Fred Collopy of Weatherhead School of Management, Case Western Reserve University state as follows:

  • A decision attitude toward problem-solving is used extensively in management education. It portrays the manager as facing a set of alternative courses of action from which a choice must be made. The decision attitude assumes it is easy to come up with alternatives to consider but difficult to choose among them. The design attitude toward problem-solving, in contrast, believes that it is difficult to design a good option, but once you have developed a truly great one, the decision about which alternative to select becomes trivial.

Today’s world is much different from that of the 1950s when the movement to expand analytic techniques in management began to flourish. The decision attitude and the analytic tools managers have to support were developed in a simpler time. They are the product of fifty years of a concerted effort to strengthen management education’s mathematical and scientific basis. We suggest that now is the time to incorporate a better balance of the two approaches to problem-solving in management practice and teaching.

What is needed in integrated MBA colleges today is the development of a design attitude which goes beyond default solutions in creating new possibilities for the future. We are NOT trying to teach the graduates of MBA courses how to be designers, but we plan to introduce them to these approaches so they can be more open to discovering possibilities and making selections among various growth opportunities.

Design approaches are oriented toward innovation, creating new possibilities to generate value. We believe that if MBA program graduates adopted a design attitude, the business world would be different and better. Managers would approach problems with a sensibility that swept in the broadest array of influences to shape inspiring and energising designs for products, services, and processes that are both profitable and humanly satisfying.

Harvard Business Review defines Design Thinking as a methodology that imbues the full spectrum of innovation activities with a human-centred design ethos. Through direct observation, innovation is powered by a thorough understanding of what people want and need in their lives and what they like or dislike about how particular products are made, packaged, marketed, sold, and supported. Wikipedia states that design thinking involves a seven-step process of defining, researching, ideating, prototyping, choosing, implementing, and gathering feedback around any given challenge or opportunity.

Tim Brown, president and CEO of design consultancy IDEO, defines design thinking as “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Albert Einstein said, “We cannot solve our problems with the same thinking we used when we created them”. Similarly, we cannot use the same paradigm of management theory in today’s world. The world has changed, and we need a new approach. DYPDC’s PG management degree programs in Business Innovation & Strategy are among the best management universities that incorporate design thinking as a fundamental methodology.  It is one of the best business management courses that will lead you into tomorrow, ready for tomorrow’s world through the power of design thinking.

Our Courses
BBA – Agri Business Management
BBA – Financial Market
BBA – Decision Science
MBA Ecommerce, Logistics & Supplychain Management collaboration with MBAESG, France

Duration : 2 years Full-time

MBA Data Science and Artificial Intelligence collaboration with MBAESG, France

Duration : 2 years Full-time

MBA Sports Management collaboration with MBAESG, France

Duration : 2 Year Full-time.

Eligibility : Graduation in any stream from a recognized university.

MBA International Business collaboration with MBAESG, France

Duration : 2 Years Full-Time

BBA Specialization :
1. Entrepreneurship
2. Sales & Marketing
3. Finance
BBA -Banking and Financial Services

Duration : 3 years Full - time

Eligibility : XII’ th in Arts/Science or Commerce

B. COM – Accounting Analytics

Duration : 3 years Full - time

Eligibility : XII’ th in Arts/Science or Commerce

B. COM – Financial Intelligence and Business Analytics

Duration : 3 years Full - time

Eligibility : XII’ th in Arts/Science or Commerce

MBA Banking and Financial Services

Duration : 2 Years

Eligibility : Graduation in any discipline with a minimum of 50% marks in a full-time course

MBA in Media and Entertainment

Duration : 2 Years

Eligibility : Graduation in Any Stream with 50%


Duration : 2 years

Eligibility : Minimum 50% (45% for reserved category) in graduation from a recognized university followed by admission test and personal interview.


Duration : 3 years

Eligibility : 12th in any stream from a recognized board followed by a personal interview.

BBA Fintech

Duration : 3 years, full-time

Eligibility : XII'th in any discipline - Science / Arts / Commerce

BBA – Entrepreneurship & Innovation

Duration : 3 Years

Eligibility : XII'th in any discipline

BBA – Sales & Marketing

Duration : 3 Years

Eligibility : XII'th in any discipline

BBA Aviation Management

Duration : 3 years

BBA International Business

Duration : 3 Years Full-Time

Eligibility : XII'th in Arts / Science or Commerce

BBA Sport Management

Duration : 3 Year

Eligibility : XII in any discipline

Continuing Education Programs
MBA – Business Innovation & Strategy

Duration : 2 Years

Eligibility : Graduation in any discipline

MBA – Human Resource

Duration : 2 years

Eligibility : The minimum qualification required to apply is a Bachelor's degree from a recognized university or equivalent with a minimum of 50% aggregate marks.

MBA Aviation Management

Duration : 2 years

Eligibility : All graduates with min 50% can enroll in this program

MBA Business Analytics

Duration : 2 Years

MBA Digital Marketing & E-Commerce

Duration : 2 Years (4 Semesters)

Eligibility : Bachelor’s degree from a recognized university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam.

MBA Hospitality Management

Duration : 2 Year

Eligibility : Graduation in any discipline

MBA in Advanced Construction Management

Duration : 2 Year Program

Eligibility : Candidates should have 50% aggregate marks in Bachelor’s degree of Architecture / Engineering / Planning from UGC recognized Institution / University OR Candidates should have Bachelor’s degree in any discipline with 50% aggregate marks from UGC recognized Institution / University

MBA in Advanced Real Estate Management

Duration : 2 Years

Eligibility : Candidates should have Bachelor’s degree in any discipline with 50% aggregate marks from UGC recognized Institution / University

MBA Marketing

Duration : 2 Years

Eligibility : The minimum qualification required to apply is a Bachelor's degree from a recognised university or equivalent with a minimum of 50% aggregate marks.

Admissions 2023

To apply to the School of Management at ADYPU, check the eligibility for the desired program, register online, and appear for the ADYPU Common Entrance Test. Shortlisted candidates will be invited for a counselling session and personal interview. Lastly, an admission offer letter is issued upon acceptance of the admission form.

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Career Opportunities

ADYPU's School of Management provides various job opportunities through its excellent placement rate. Through the ADYPU incubator, which offers support services to both students and start-ups, students also have the opportunity to learn about business. To support the development of creative concepts into profitable companies, the incubator provides mentoring, financing, networking, and training.