School of Design offers highly experiential, hands-on programs with a unique learning experience to explore new ways of generating cutting-edge solutions using creativity and design principles.
The primary focus of School of Design programs is to ensure that its students are industry-ready, able to think strategically and provide design solutions in a business context. Education at School of Design is about learning how to think. Our faculty encourages students not become passive recipients of knowledge, but facilitate their path of discovery. With small class sizes, students are encouraged to think critically and express themselves clearly.
Design is everywhere, in everything. There is no one definitive definition that defines design. Design is not just about aesthetics. In fact, design is as fundamental as the air we breathe. Design is in the way your feet fit into your slippers, the way we uncork a wine bottle, the way we get the cap off a tube of toothpaste, the environments we work in, the way we order a pizza. We don’t notice these things because we assume they ought to be there and ought to work in a particular way.
Design is must be understood as a word that describes both a process and an outcome. It is the process of turning ideas into material things, and adding value to products or services by interfacing with functionality, technology and aesthetics.
Steve Jobs, CEO of Apple Computers said “In most people’s vocabularies, design means decoration. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation”.
Chairman of The Idea Factory, Arnold S. Wasserman, perceives design as “the integration of art and technology for the creation of products, communications and environments that serve human needs. Design is creativity directed toward a purpose.”
Today’s consumer has shifted from conventional commodities to novel experiences that satisfy not only their basic needs but their sensorial, intellectual, emotional, and cultural needs. Creating novel ‘experiences’ for consumers necessitates focusing on, besides their basic needs, deeper aspects of their lives, their emotions, aspirations which is the prime objectives for a designer.
The UK Department of Trade and Industry (DTI) defines design as ‘Design is a structured creative process. Design is readily associated with industrial product design for manufactured products — specifically the ‘look’ of a product. However, the application of design is much broader, for example designing for function; for aesthetic appeal; for ease of manufacture; for sustainability; and designing for reliability or quality and business processes themselves.
Design is the number one determinant of why a product stands out – or does not. It is a process of creativity and innovation channelled towards the development of tradable products and services in a multi-disciplinary manner that involves the sciences of materials technology, engineering, ergonomics and manufacturing.
Design is not just as a finishing-off process, but is something that drives enterprise strategy. All competing products will have basically the same technology, price, performance, and features. What sets them apart is the design. Ten years ago, companies competed on price. Then it was quality. Today it is design.
In summary, Design as a career offers tremendous prospects. It is a career where you have fun everyday, earn better than others, and get a job more easily. In this career you will have the pleasure and satisfaction of creating something new and opportunity to become famous.
Duration : 2 years, Full-Time
Eligibility : Minimum requirement is 50% marks in graduation (Any Stream) from a recognized Board
Duration : Duration:4 years, Full-Time
Eligibility : XII'th in any discipline - Science / Arts / Commerce or 3 years Full-Time Diploma
Duration : 4 Years, Full Time
Eligibility : XII in any discipline
Duration : 4 years, Full-Time
Eligibility : XII'th in any discipline - Science / Arts / Commerce
Duration : 4 years, Full-Time
Eligibility : XII'th in any discipline - Science / Arts / Commerce
Duration : 4 years, Full-Time
Eligibility : XII'th in any discipline - Science / Arts / Commerce or 3 years Full-Time Diploma
Duration : 2 years, Full-Time
Eligibility : Graduation in any discipline – Science / Arts / Commerce / Engineering
Duration : 2 years, Full-Time
Eligibility : Graduation in discipline of Engineering / Design / Architecture / Social Science / Psychology
Duration : 2 years, Full-Time
Eligibility : Graduate in any discipline
Duration : 2 years, Full-Time
Eligibility : Graduation in any discipline of Engineering
Duration : 11 Months
Eligibility : Graduate in any Discipline
Duration : 9 Months
Eligibility : Graduation in any discipline – Science / Arts / Commerce / Engineering or 3 years Full-Time Diploma in Engineering
ACET 2022
ACET 2022
He pursued his dream of becoming an automotive designer by taking up the bachelors course in Transportation Design offered at Istituto Europeo di Design(IED), one of the premier design schools in Turin, Italy. During his college years, he won prestigious design projects sponsored by Azimut Yachts and Aston Martin Motor company. Though he has been inundated with offers from internationally renowned automobile companies, his passion lies in pedagogy. His core interest areas include conceptualization, free hand and digital sketching and rendering, automobile design history, aesthetics and future mobility solutions. He has been guiding students in design projects since he joined the college as a full time faculty in 2010. Along with other senior faculty members, he has been instrumental in establishing the Automobile Design discipline in college .
A result-oriented professional, with a passion for design and practical business outcomes. Karthikeyan proudly carries a successful design career with 10+ years of experience in various automotive industries, dealing with exteriors, interiors, and digital design functions. With abilities in managing complex design projects, and delivering new ideas, concepts, and business processes. His strengths lie in the design and development of Innovative Design, Project Management, Organizational Skills, Digital Modeling, Clay Development, also Design Research with an extensive background in my expertise.
He has also been awarded titles such as ‘Champion of the Month’ in 2014 for his performance in the Hornbill project and received an Entrepreneurship fund of INR 65L annually for the innovation project ‘Personalisation using Advanced Manufacturing Methods like 3D Printing.’
Graduated from Assam Agricultural University Jorhat, Dr. Shilpi holds a Ph.D. degree from IIT Guwahati, Department of Design. Her specialization is in Human Factors & Ergonomics. She has also bagged the opportunity for a Postdoctoral Fellowship at Huaqia National University, Xiamen, China. Dr. Shilpi carries 2 years of teaching experience at MIT AOE, Alandi, Pune as an Assistant Professor at the School of Design and 5 years of teaching assistantship at IITG, along with 5 years of research experience. During her Ph.D. she was invited as a visiting scholar at Shantou University, China for research purposes. She has also written research papers in both journals and international conferences and patents. Her areas of interest include Ergonomics, Product Design, Interior Design, Design Thinking, Design Intervention, and Research.
Mr. Kushal is an engineer in telecommunications and a postgraduate in Industrial Design. He began his career in design from MIT ID, Pune while studying Product design. He is a professional designer with 10 years of experience. His core expertise lies in materials and manufacturing processes, prototyping, electronic product design with newly found interest in design of urban farming systems.
Shruti Tambakhe earned her degree in B.Des (Industrial Design) from Symbiosis Institute of Design and M.Des from Indian Institute of Information Technology Design and Manufacturing, Jabalpur. Shruti is passionate and believes in designing for solutions where product interaction along with customer satisfaction provides an efficient way to design. She has a keen interest in Design Thinking, User Interface, Visual Design, User Experience comprising Information Architecture and Information Design.
Manjitsingh carries 19+ years of experience in the field of design and has been associated with top design firms like Elephant Design and 3d Systems Corporation. He has bagged 300+ huge design projects. User Research & Interface are his interests considering his background in Graphic Design. Manjitsingh carries a strong understanding of manufacturing processes and multiple materials in 3d printing. He is passionate about creating effective Designs, 3d rendering with VR technology. His specialties include Advanced Design, Visualization with new technologies, Lighting, Animation, Modeling, Sketching by hand to use them in 3ds Max, Photoshop, and Sculpting. He has acquired an amazing understanding of combining UI & UX with high efficiency for maximum application flexibility.
Prakash is a passionate educator and designer, motivating young learners to fulfill their dreams. He is an M.Des in Mobility & Vehicle Design from IDC IIT, Bombay. Before his M.Des, he has completed a degree in Product Engineering, carrying work experience as a Design Engineer in the automotive field. His core interests are automotive sketching and rendering, concept vehicles, future mobility, and human-centered design.
Uttam Hasabnis is an advertising & design professional, and educator, with 10+ years of experience which spans from a wide range of brands from various sectors to a vast array of clients.
His specializations include Brand Identity Design and Typography with a creative flair and innovative approach. He has worked as a Creative Director at Creativeland Asia Advertising Pvt. Ltd. Mumbai. He has also worked independently as a brand expert and creative consultant for various ad agencies, design studios. Uttam has received his B.F.A. from Kalaniketan Mahavidyalaya, Kolhapur. He believes in exhibiting his work and has won awards at many international events and competitions including Poster Design Winner for International Typography Day 2019, IDC, IIT Powai, Mumbai. His logos and brand works have been officially selected for many governmental organizations including CFSI, NCFF, URDC. He has also designed Brand Identities for several Bollywood celebrities. His writings on Brand Logo and “How to choose colors wisely” have been published in Creative GAGA magazine.
Satyajit Kulkarni is a Senior Alias Automotive 3d modeler with 7+ years of industry experience. He holds a master’s in Industrial Digital Design from DSK ISD.
He has worked with Mercedes-Benz Advanced Design Center, China, and Estech design of France. He was the first team member of Estech Design India. He has wide client exposure such as Renault, Citroen, Mahindra, Tata Motors, Maruti Suzuki, and Ashok Leyland.
Teaching at the same university that he graduated from, Ratheesh has a vast experience of 9 years as a Design Engineer in the middle-eastern part, ranging from British Petroleum to many other oil and gas projects. From a young age, he has been a petrol head, so he decided to switch careers from Control and Automation Engineering to Automotive Design. To take this further, he practiced one year of Automotive and Transportation Design at the prestigious Kookmin University in South Korea. In addition to this, he has attained certification from Rajputana Customs in the field of Motorcycle Design and Fabrication.
His core interest areas include; Concept Design, Freehand Sketching, Marker Rendering, Realistic Hand Rendering, Digital Rendering, 3D Modeling, Mobility Research, and carrying strong expertise in Motorcycle Design.
Rahul Raj is a postgraduate in Transportation & Automobile Design from Young India Design Society, Kochi, under PTC university, with 3+ years of experience in Industrial & Automobile design. He has served as an Automobile Designer in a Pune-based Electric Vehicle initiative called ‘Polarity Smart Bikes’, and also carries industry experience in Toyota and GM India as a freelance contract-based Exterior Stylist in 2010-11. His passion has been alive ever since and wishes to contribute to Design education for future designers. Rahul’s core interest areas include Product Design, Graphic Design, Architectural Design, Concept Art, 3d Digital Modeling, and Design Research. He also guides students in their projects to help them develop their skill level in automobile sketching and rendering since the moment he joined the ADYPU university.
A Fashion Educationist, free-lance designer, an ardent admirer of Craft & Textiles with an eye for perfection and detail, Dure has an inclination towards creative design expression that has led her to develop strong design sensibilities & Aesthetics. She has discovered herself working in unceasing leanings and growth with molding the creative bunch for the Fashion and Textile Industry. Her interest areas are surface Ornamentation, Fashion Illustration Dyeing & Printing, and the Design Process.
She also enjoys gardening and loves her surroundings to be green. She strongly believes that traveling and exploring new places brings in new inspirations, helps an individual to explore oneself, traditional art pieces, and people.
Being an automotive design aspirant, he started his education with BE Mechanical Engineering followed by specialization in Automobile Service & Maintenance Technology and later for a specialized design course at DSK ISD Supinfocom. Post his education, he compiled various experiences working under 3 design studios and thereby extending his area of expertise in, both Design and 3D. He has more than 8 years of industrial and academic experience.
He recently worked as an interior designer of a production car, for a French Automotive Giant which will be released in the Indian market by 2021. Besides designing, he has worked in 3D for both interior and exterior of concept cars such as the Renault Kwid Climber & Racer, Trezor, and production cars such as Renault Kwid, Lodgy, Duster, and Espace. His key strengths in design would be sketching, digital rendering, and alias.
graduate from London College of Fashion, UAL specializing in Costume Design
for performance. She has extensive industry experience in leading costume
design teams for mainstream and niche regional cinema. Owing to her
international exposure and Indian roots of design education she has a balanced
perspective of fashion and textiles which helps her impart a glocal approach to
fashion education. Being a progressive designer, she strives to address critical
issues of sustainability and climate change through her projects and
constantly pushes boundaries to re-imagine innovative fashion practices for the
Future. Her research interests include Costume history, sustainability in clothing and
textile, and heritage textiles
Apart from academics, she nurtures an interest in sports, wildlife, nature, travel and
documenting the tangible and intangible heritage of India.
