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MBA in Business Innovation & Strategy Structure

MBA in Business Innovation & Strategy

Duration : 2 years

Eligibility : Graduation in any discipline

This is a course for those who want a career in new and innovative media. This is your future, if you love media, technology and business. If you wish to create cutting-edge media products or lead in the media industry by your creative and out-of-the-box ideas, or plan to start your own media venture, this course is ideal for you.

The Business Innovation & Strategy course is an interdisciplinary approach aiming to exploit the immense potential arising out of converging domain of media and technology. It combines business innovation and communications to help create successful media products and services with strategic business models. The focus of the entire program is to enable you to design media products that engage the uses in new ways, are purposeful and hence profitable. The media products could span the web, apps, games, TV, communication, film or any other creative media.

A media product is simply not a creative idea. It is an amalgam of thinking and doing. The program will teach new ways of thinking, developing ideas and concepts that strategically cut across media platforms, and building prototypes. It will provide you the necessary skills for doing what you think. With a mix of theory and practical experience, necessary skills and attitudes the program will prepare to excel in the ever-evolving world of digitalization and innovation.

The program engine is Design Thinking. Design thinking is a creative problem solving process that encourages divergent thinking and inculcates possibility mindset. It helps students to collaborate, perform and create. It is a structured approach traversing through five phases — discovery, ideation, interpretation, experimentation and evolution.

The inclusion of design thinking emphasizes making, design, and tinkering. Design thinking is an enabling approach to achieve head and hand integration by encouraging a do-it-together mentality and helping students to think critically about the design of objects, ideas, and systems.

Students engage with design thinking principles across the curriculum within the project based learning context where they use creativity, analytical skills, and teamwork to solve real-world problems.

Join the program and help chart the future of media communication.

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