About Ajeenkya DY Patil University

At the Ajeenkya DY Patil University, we endeavor to offer some of the most sought after undergraduate and postgraduate programmes across new and unique areas. Given below are some of the key highlights of our futuristic educational offerings:

  • Customized Learning
  • Excellent Placements
  • International Study Tours
  • Highly Experienced Faculty
  • Standards-based Curriculum
  • Innovation-centric Approach
  • International Visiting Faculty
  • Semester Abroad Programmes

School of Film and Media

The ADYPU School of Film and Media enables students to gain a comprehensive understanding of the world of film and media communications. The School:

  • Offers cutting-edge courses aimed at nurturing bright minds
  • Makes students ready for careers in Advertising, Marketing, New Media, Television, Social Media, and Radio
  • Enables students to join the domains of News, Publications, Professional Blogging, Entertainment, Communications, Branding and Strategy Development

Programs Offered

BBA – Sales and Marketing

The BBA programme in Sales and Marketing equips students with an in-depth understanding of Sales and Marketing principles pertinent to the present-day business scenario. Some of its key highlights are:

  • Innovative Learning Pedagogy
  • Excellent Placement Opportunities
  • Real-life Marketing and Sales Assignments
  • Internationally Developed Course Framework
  • Standards-based and Business-validated Curriculum

BBA – Entrepreneurship and Innovation

The BBA programme in Entrepreneurship and Innovation enables students to formulate their very own novel business ideas and establish and launch their own start-ups from scratch. Some of the key highlights of this programme are:

  • Interactive Training Methodology
  • Work Experience based Education
  • Industry Assignments and Projects
  • Practical-oriented Learning Approach
  • Ample Exposure to Corporate Best-practices

BBA – Media and Communication

The BBA in Media and Communication programme focuses on the many numerous varieties of media prevalent across the world today and helps in the honing of young and creative minds with the intent of transforming them into successful media management professionals. Some of the key highlights of this programme are:

  • Familiarizes students with theoretical and practical approaches to media and communications management
  • Empowers students with critical, aesthetic, and technological skills essential for meeting future market demands
  • Assists students in exploring varied media disciplines in an applied context
  • Trains students in addressing client needs using a spectrum of promotional tools
  • Hones and develops communication skills critical to an ever-transforming, knowledge-driven society

BBA – Film and Media

The BBA in Film and Media programme unravels the numerous facets of cinema as an art form while giving students an in-depth understanding of the media industry at large. Some of the key highlights of this programme are:

  • Helps students gain advanced Cinema Analysis skills
  • Enables students to develop a strong background in Humanities
  • Assists students in rediscovering films with discussions on Film History
  • Allows students to explore the many different aspects pertinent to Film-making
  • Enhances students’ Critical Writing Skills, Analytical Thought, and Comprehension

BBA – New Media

The BBA in New Media programme exposes students to the very latest of developments in the media industry with a bid towards transforming them into world-class new media professionals capable of taking on the many challenging tasks of new media management and operations. Some of the key highlights of this programme are:

  • Achieves the perfect blend of New Media Practice and Theory
  • Addresses key methods of creating Digital Content for the use of Societies, Individuals and Businesses
  • Encourages proactive knowledge absorption using a Team-based Learning Approach
  • Combines the benefits of Lectures, Group Discussions, Critique Sessions and Master Classes
  • Provides hands-on experience using Workshops, Project Assignments and Studio Work

Placement and Internships