The program is designed to deliver multiple benefits based on internationally developed frameworks and offers a standards-based and business-validated curriculum. Students learn a number of fundamental concepts, theories and modules in the areas of micro and macroeconomics, accounting and finance, marketing intelligence, marketing strategy and planning, brand management, consumer behaviour, marketing research, e-marketing, creative advertising, international marketing, statistics and more. Students would learn how to influence buyer behaviour, analyze markets, conduct research related to marketing, collect market-related data, develop marketing strategies, create marketing plans and interpret market-related research. The program also immerses students in real-life marketing assignments which take them beyond precept and theory.
The program aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blending of business and general education. It assists students in understanding and developing unique leadership qualities required to successfully manage a business enterprise. This will enable students to understand how firms thrive in the competitive environment by applying related management theories and techniques. This unique programme familiarizes students with the financial decision-making process and working of financial markets.
The program promises a great value addition to your knowledge, skills, and perception. It has been designed with an innovative approach and is based on globally developed and accepted academic frameworks. It offers a standards-based and business-validated curriculum. The program will prepare you to develop critical knowledge as well as functional skills that will enable you to identify and recognize innovative business ideas and turn them into business opportunities.
The program is a blend of interdisciplinary fields of finance and management. It provides a sound academic base for advanced careers in the field of financial management. The program offers flexibility to students in making their career choices in either of the niche areas or in a combination of them by taking them through a unique learning path that teaches technical skills and enhances non-technical skills that are topped up with an orientation by industry experts thus significantly improving Industry Readiness Quotient.
The program is offered as a specialisation under our global MBA program. HR Management courses are designed to build a thorough knowledge of subjects such as fundamentals of management, HR management for business, multicultural management and ethics in HRM. The program helps students to build the basic knowledge foundation of the various concepts in Human Resource management and develop knowledge related to various challenges faced by human resource professionals when managing the diverse workforce.
The MBA specialisation in Marketing is designed to build a thorough knowledge of concepts of Marketing Management for Business, Marketing Strategy, Contemporary Marketing Research and E-Marketing. The program aims to develop strong fundamental knowledge in marketing including principles, best practices, and trends. It imparts education that can enable students to strategize marketing moves which are crucial for increasing the efficiency of marketing.
the two-year MBA program skillfully integrates the fundamentals of business management with the principles of operations management. It helps students develop an innovative mindset to respond to the new-age business environment and the complexities of modern global operations. The program prepares students to become Operations Manager, Project Manager, Project Consultant, Production Analyst, Production Manager, Purchasing Manager, Supply Chain Manager/Consultant, etc.
The program teaches students to drive growth through business innovation. It aims to develop responsive leadership skills to unlock future entrepreneurs’ full potential. It is the perfect MBA specialization for those who are looking to start a successful business venture and equip them with the skills, analytical tools, perspectives, and tools and experience needed for it.