Duration :2 Years
Eligibility : The minimum qualification required to apply is a Bachelor's degree from a recognised university or equivalent with a minimum of 50% aggregate marks.
Marketing is one of the key components of business management. Marketing creates customers by addressing their requirements through products and ensures that they are satisfied with the product and through the delivery process. In today’s competitive business environment, marketing management is growing out to be a strategic unit which can greatly influence the company’s success. With advent of new communication channels, business models are varying to a great extent and so are the customers’ requirements too. Marketing managers, today, are required to possess knowledge of new technology and varying concepts of marketing in globalised business environment. There is need for new-age programs to address the varying role of marketing managers. Market Potential:
The world that we live in today runs on an economic system where buying and selling is mandatory. In order to grow in business, all organisations irrespective of the size require successful marketers. Masters degree with specialisation in marketing ensures that the candidate has the knowledge and skills that are necessary to be competitive in the market. With India transforming into an investment hub for global players and home to start-ups in all domains, there is rising demand for qualified professionals who can lead organisations on the marketing front.
Marketing Management is offered as a specialisation in postgraduate programs. Marketing Management courses are designed to build thorough knowledge of concepts of Marketing Management for Business, Marketing Strategy, Contemporary Marketing Research and E-Marketing. The PG Marketing Management degrees are 2 year programs and are offered through various reputed institutions.
The program helps students to:
The following are some of the jobs available to students from MBA Marketing and Management: