Top Mba College In Pune

Programs School of Management

MBA in Media Marketing Management

Duration :2 years

Eligibility : 12th/ High School/ Equivalent/ 50% in graduation obtained by candidate at CAT/ MAT/ XAT/ ATMA/ CMAT/ MAH-CET exams/ ACET

Overview:

You will explore the following as part of the program:

  • Marketing and selling of IP to channels including OTT (Over-the-Top) platforms,
  • Understand and execute ways of monetizing content on various platforms,
  • Developing business and selling services of production houses, monetizing airtime of channels, etc.,
  • Strong knowledge of client acquisition and retention methodologies in the Media and Entertainment industry.
Program Highlights:
  • Media Managers, Producers in the Industry,
  • Aligned Curriculum and Practical Internships, along with Projects,
  • To launch students as Experienced and Knowledgeable Media Professionals after graduating rather than starting as complete freshers.
How will you be taught?
  • Lectures
  • Practical Sessions
  • Hands-on Experience
  • Internships
  • Studio Experience
  • Workshops
  • Industry Visits
  • Field Visits
  • Skilling Sessions
  • Intense Projects
Ideal Skills & Qualities for this Program:
  • Managerial Skills development for production and marketing of a media product.
  • Troubleshooting and analysis in any given situation.
  • Equipped with effective communication skills for smooth functioning of a project.
  • Enhancing Entrepreneurship abilities so that the students are induced to undertake independent ventures.
  • Understand different production methods using the specific software.
  • Capability to use different marketing channels to bring in the highest profit.
Career & Opportunities:

Career opens up to M&E industry meeting the surplus job demand in:

  • VFX
  • GAME
  • Digital Streaming Platforms
  • Journalism
  • Audio
  • Photography

You will go on to become:

  • Music Distributor Film
  • Marketing Manager
  • Assignment Desk Executive
  • Marketing Executive/Business Development
  • Digital Marketing Executive
  • Photography Management/Manager
  • Customer Support Manager
  • Music Marketing Professional
  • Project Coordinator Music
  • Business Booking Agent

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MEET THE FACULTY

Associate Professor
Assistant Professor
Assistant Professor
Professor - Marketing
Senior Faculty
Senior Faculty
Senior Faculty
Associate Professor