Duration :2 Years (4 Semesters)
Eligibility : Bachelor’s degree from a recognized university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam.
The new-age Master of Business Administration degree in Digital Marketing & E-Commerce is a unique specialization that is offered by Ajeenkya D Y Patil University. The course has been designed by industry veterans to groom students for the competitive and fast-growing sectors of Digital Marketing & E-Commerce. The curriculum has been prepared with industry requirements in mind and emphasizes practical, application-oriented learning
The course guides students to tackle the complicated new media landscape and find the right strategies to reach a large, fragmented audience through creative campaigns. It also teaches marketing management, creative planning, ideation and creative expression. The course helps students to:
Multiple Job Opportunities
The following are some of the jobs available to graduates of this programme:
ACET 2023
ADAT 2023
With a Ph.D. in Finance, Dr. Harshal carries 13+ years of teaching experience. He has published 24 research papers in Index, UGC Care & ABDC journals. He has presented papers at 22 national and international conferences. He has published 2 books and jointly filed three patents. He has attained more than 10 faculty development programs & 9 workshops on various topics. He has been appointed a distinguished review board member on five international journals. His areas of interest are Finance and Agricultural subsidies. His work is acknowledged by many researchers, to date, his Google citation index is 72. i-index-2 & h- index is 5.
A synergic learning organization member, professionally, as well as academically, Dr. Syed has provided his teachings as an Asst. Professor in the University of the Fraser Valley in Canada. He currently serves in the area of Business Management as a full-time faculty member at Ajeenkya DY Patil University.
He carries an experience of 15 years in the industry along with academic management in various renowned organizations nationally and internationally. Guide and mentor to a number of research and project works carried out by students during their course curriculum significantly, Dr. Syed is passionate about teaching and research in his area of expertise. Class-room training methodology is his method of teaching in order to impart both theoretical, practical, and applied knowledge.
Priya Bansal holds an MBA with dual specialization in Finance and HR. She is a NET-qualified individual and has earned various certifications for domain-specific courses. Currently, she is pursuing her Ph.D. in Management. She teaches a wide range of subjects in the finance domain.
Dr. Makarand Joshi has earned his MBA and Ph.D. in Strategic Marketing. He is a senior management professional with an illustrious career track record of 30 years including a successful industry experience of over 15 years with 15 years of experience in management education. He has worked in multiple domains including Sales, Marketing, and Business Development. He also holds experience in providing Professional Consultation to small businesses, delivering Entrepreneurial Mentoring. He has successfully handled Corporate Relations for academic institutes. He has published many research papers and articles on various aspects of management and presented papers in various national and international Research Conferences. His teaching interests are Marketing Management, Business Strategy, and Strategic Marketing. His research interests include Accounts Based Marketing and Marketing of SAAS products.
With 9+ years of industry and academic experience, Aboli Niphadkar worked for various organizations both nationally and internationally. A passionate educator, researcher, experienced Manager at major multinational professional services companies; and the Vice President of operations to multinational non-governmental organizations, she has completed his MBA, MA (English), MSW, and is currently pursuing a Ph.D. in marketing.
Dr. Ninad has provided service in Academic Administration for many years and as the Faculty of Finance for over 12 years. Affiliated to Ministry of Labour & Welfare, Govt of India, as a Career Counselor, Dr. Ninad has also worked as a Coordinator for Atal Incubation Project for about 2 years.
His areas of teaching include Financial Management, Cost Management, Strategic Management, Internationa Business, Corporate Taxation, Business Ethics, and Business Communication at graduate and undergraduate levels. He has worked with Accreditation Compliance/Self-Study projects at the university level and school level. His research domain is Micro-Credit, Fintech & Cooperative Finance.
Dr. Kirti has worked as Convener for various Workshops and Conference Secretary for a National & International Conference in addition to which she is a content writer in several magazines.
Member of many social organizations in Pune and Sangamner, she was cabinet officer of Lions Club International 3234D2. She has taken initiative for international collaborations for students exchange and faculty exchange programs and joint research publications. With 6 books on her name as an author and over 20 published research papers to her credit, Dr. Kirti has also been bestowed with the Covid Warrior award in 2020.
