Duration :2 Years (4 Semesters)
Eligibility : Bachelor’s degree from a recognized university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam.
The new-age Master of Business Administration degree in Digital Marketing & E-Commerce is a unique specialization that is offered by Ajeenkya D Y Patil University. The course has been designed by industry veterans to groom students for the competitive and fast-growing sectors of Digital Marketing & E-Commerce. The curriculum has been prepared with industry requirements in mind and emphasizes practical, application-oriented learning
The course guides students to tackle the complicated new media landscape and find the right strategies to reach a large, fragmented audience through creative campaigns. It also teaches marketing management, creative planning, ideation and creative expression. The course helps students to:
- Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
- Create the right content and campaigns for different target groups
- Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
- Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations
Multiple Job Opportunities
The following are some of the jobs available to graduates of this programme:
- Media Planner
- Copy Writer
- Brand Executive
- Content Executive
- Program Executive