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Programs School of Management

BBA - Entrepreneurship & Innovation

Duration :3 Years

Eligibility : XII'th in any discipline


If you have an inextinguishable fire in your belly to create your own business or expand and replenish the existing one; if you have a deep inspiration to conquer and the plethora of winning ideas overwhelm you day and night, BBA in Entrepreneurship and Business Innovation is the most suitable program for you.

With the advent of the ‘Make in India’ revolution and a favorable public policy to encourage entrepreneurship and innovation, a huge deluge of talented individuals in India, and the whole Indian economy, are expecting an unprecedented cataclysm in terms of innovative businesses, ingenious ideas, wonderful and novel start-ups; a new talent-based revolution is in the doorstep. With its unbeatable reputation as the most resilient economy in the world, India is poised to be the innovation leader by 2030. It is time for India to regain its ancient glory with the fresh regiment of innovators and entrepreneurs hidden among you.

The whole economy of a nation is born and given shape by the innovative entrepreneurs living in it. Entrepreneurs change the perspective of the overall developments of a nation and its society. They do not just create their businesses but with it, they bring in prosperity for people at large, improve lifestyles, open doors for new ideas, inspirations, and positive possibilities, and place a nation among the most respected league. With the increasing availability of favorable conditions for new businesses, Indian youth has a tremendous potential to emerge as new-age entrepreneurs at par with those in developed countries. Here is a great new opportunity to initiate an unending chain reaction of begetting infinite opportunities.

Entrepreneurship consists of innumerable abilities, skills, and expertise. An entrepreneur has to possess an ability right from visualizing a product or a service to bringing it into reality understanding the market aspirations, customer expectations, and emotions, of course amidst the harsh business realities of the present time. He is both a mother and a father of his business. An entrepreneur needs to have the whole gamut of knowledge and a wide range of innovative spirit.

At ADYPU School of Management, you will have an opportunity to learn and develop multiple skills needed to be a successful entrepreneur through BBA in innovation and entrepreneurship. In this rigorous program, you will learn to understand markets, analyze business data from a variety of angles, conduct independent research and develop research activities, operations and finance into a well-blended business strategy. The program will enable you to build your confidence and a solid base of skills to successfully launch your business idea in the end.

The Program

BBA in Entrepreneurship and Innovation is a unique program that promises a great value addition to your knowledge, skills, and perception. The program has been designed with an innovative approach and is based on globally developed and accepted academic frameworks. It offers a standards-based and business-validated curriculum. Our BBA in entrepreneurship and business innovation will prepare you to develop critical knowledge as well as functional skills that will enable you to identify and recognize innovative business ideas and turn them into business opportunities.

The students would learn to conduct consumer and market-related data-analysis, plan and design a business module, establish a venture, design product or service USPs, build a brand, explore different models to conduct a business, streamline activities and schedule, manage the overall venture, and above all create a loyal customer base. The program offers a blend of many rigorous and practical assignments with advanced theory and instruction. In addition, students also learn to make use of the available technology to promote and manage their enterprise in the current global business scenario.

Our BBA in Entrepreneurship and Business Innovation delivers a variety of courses related to entrepreneurship and innovation to build a solid base. It would help students to develop entirely a new idea or enhance the existing business owned by their family.


After completing BBA in Entrepreneurship and Innovation, students have the dual option of either starting or engaging in their enterprise or pursuing employment with a variety of organizations in India and abroad. The BBA graduates can work in multiple areas like:

  • Marketing, Sales
  • Business Strategy
  • Branding
  • Business management
  • Business analysis
  • Product designing
  • Product advertising
  • Marketing research
  • Market survey and analysis
  • Sales management

All these job segments are growing at a rapid pace in domestic and international markets with a consistent demand for talented professionals. This BBA in Entrepreneurship and Business Innovation program will enable you to be an extremely rigorous and productive professional who is capable of effectively meeting the needs of these segments.

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