School of Film and Media

Programs School of Film and Media

BBA Media and Communication

Duration :3 years

Eligibility : XII'th in Arts or Science or Commerce


Communication has been the essence of human existence since the inception of mankind. Over the centuries, the methods of communication evolved and the myriad mediums of communication developed. We all have something to convey to others and we all wish to receive the thoughts of others. This makes study of media and communication one of the most fascinating fields of study, which would give you a deep understanding of our information-rich society.

The BBA in Media and Communication focuses on all forms of media and its impact on business, culture and society. The three-year program endeavors to hone young creative minds for each spectrum of media and entertainment space. The program develops skills critical for an ever-changing technological and knowledge-based society.

Students in this program are made familiar with the fundamental concerns, theoretical approaches, and methods of the field, and to acquire advanced knowledge in one or more sub-areas of the discipline. Students are challenged to think strategically and creatively and are prepared with the entire wherewithal to accomplish an organization’s advertising and marketing communications objectives and delivering effective and creative communication messages. They are trained to address a client problem using a full spectrum of promotional tool.

Students are taught not only the technical skills and uses of different media, but are also trained to discern how what is to be communicated and through which medium. The program helps students to cross boundaries and explore a variety of separate disciplines in theoretical and applied contexts and empowers students with aesthetic, critical, and technological skills that are essential for future market demands.

The BBA in Media and Communication is ideal for students wanting to immerse in a multi-dimensional landscape of traditional and emerging media and explore communication in all its facets. This program is meant to position you as a leader in the ever-evolving communication and media domain enable you to remain competitive throughout your career.

The program is a fountainhead leading to several career paths, including market research, corporate communications, event planning, advertising, media writing, teaching, and government.

The Program

Primarily, the exceptionality of the course is purely based on experiential learning. Students will discover the thrill of creating content for print, television, radio and digital space. Besides, this student will learn the art of selling content through various marketing communication tools like advertising, public relations, brand communications and event management.

Students are given exposure of various mass media messages through practical based assignments and projects. In order to enhance their managerial skills, students are taught the fundamentals of management, human resources, marketing and finance leading to understanding the business sense of managing a media and entertainment business.

A suite of core courses introduces fundamental concepts, theories, issues, and statistical methods and builds skills in reasoned argument, research, and critical thinking. Students develop inventiveness and apply creativity to come up with effective solutions to new problems.

Subsequent courses integrate analysis and research, emphasizing observation, production, and consumption as critical processes in which students continually engage, while also emphasizing systematic inquiry that involves students in research activities. The courses foster critical understanding of the ways that individuals, groups, and societies create meanings about their worlds through communication.

Earlier on the program students will explore the varied facets of communication, radio programming, visual language and event management. Each of the courses have dedicated assignments and projects. Students are familiarized with the introductory aspects of journalism, television programming and production, public relations, corporate communication, advertising and cinema.

Students are introduced to different aspects communication processes, including research, planning, strategy development, copywriting, visual communication, budgeting, media buying, and campaign analysis. Students will learn strategic management principles and will become capable of organizing and staging events. Students will be able to manage image and reputation of an organization in a Web 2.0 environment and will also be able to make corporate and institutional videos and adverts.

Later on the students are exposed to creative writing, social story-telling and documentary projects. The course culminates with the students making an industry standard media deliverable, which may include short-film, documentary, live-production, corporate-films, and a final dissertation project.


The advertising, public relations, events and strategic communication sector is tremendously important in economic and social terms. All these sectors are growing at a very fast pace, are dynamic and are known for continuous innovation. Our course will enable you to be an extremely rigorous and creative professional who is capable of effectively meeting the needs of these sector.

The course will prepare you to take up positions as freelancers, independent producers, employees of business or social organizations, or media organizations. You will be able to pursue a variety of career opportunities in advertising, public relations, strategic communication, events, radio and television and media production.

You would be able to take up positions such as copywriter, art director, and corporate communication executive, accounts executive, public relations executive, media planner, media buyer, market researcher, creative writer and many such similar occupations.

ACET 2021



Request Info