School of Film and Media

Programs School of Film and Media

BBA Film & Media

Duration :3 years

Eligibility : XII'th in Arts or Science or Commerce


If you are passionate about films, have interest in film as an art form and object of study, want to develop an understanding about the film culture and language, then this is the right course for you.

The program will help you to develop skills in analyzing cinema with a deep understanding of underlying theory and appreciation of rich history of the world of cinema. It will imbibe in you critical thinking coupled with hands-on experience in all areas of film production – from documentary and fiction, to filmmaking and critical writing. You will gain a strong background in humanities and will attain skills in verbal, visual and written expression.

Throughout the program, you will be challenged to apply advanced critical and analytical skills to produce an original argument that is well researched clear and organized. You will imagine new ideas, organize them and present as cogent oral presentations so as to contribute thoughtfully to discussions on film history, theory, and practice.

At each juncture in the course you will be encouraged to challenge your preconceptions, work imaginatively and be curious about the world that you aim to represent. You will fully explore different aspects of filmmaking and establish yourself in a key specialist role, such as direction, producing, editing, cinematography and sound design.

You will be prepared to construct meaning from the moving image by the power of your critical writing skills, analytical thought, and comprehension. You will explore a range of cinematic practices that have helped films evolve as a globalized art form.

The Program

The program begins by imparting comprehensive knowledge of the history, theory, and practice of the world of cinema and discovers the relationship and relevance of films to the development of a forward thinking society. It explores the film cultures from around the globe in the ambit of their respective socio-historical contexts.

Students gain familiarity with the various forms of films such as mainstream films, avant-garde, documentary, animated, and experimental film and media. Students learn core skills related from film conception to film production and are prepared to make original visual texts.

You will gain the understanding of film and media and will learn camera work, editing, and sound. We place emphasis upon the technical dimensions and knowledge of the filmmaking process in equal measure. The course helps students to develop wider perspectives on the use and function of film production.

Students will learn how to research, develop, write and design a narrative that later on becomes a film. You will achieve inter-personal skills and confidence through self-analysis, learning, mentorship, responsibility and hands-on experience. You will learn to critically and constructively critique your own work and that of your peers.

The creative, technical and analytical skills are developed through lectures, workshops and master classes. You develop an individual creative voice by participating in production-based assignments where you write, direct and edit your own work. You work with fellow students on their assignments and hence develop valuable collaborative skills and team work. In the final year you are a part of a major production that is screen-ready for the society. The course will instill in you the highest levels of professionalism using a collaborative approach to problem-solving and situation analysis.


Exponential growth in film, television and the Internet has created an unprecedented opportunity space for people producing visual products. Besides people creating and producing films, innumerable opportunities exist in diverse adjacent areas of film making and administration.

The BBA in Film & Media course offers students in-depth education in a professional environment. It accords disciplinary understanding of film as a medium of communication and critical analysis of films as interpretable texts. Students acquire deep understanding of cinematic aesthetics, film grammar, the history of film, cultural contexts of film, and theoretical and critical approaches in film studies.

This rigorous preparation of our course means that our graduates are ready for entry-level jobs in the film industry, or work in fields like advertising, public relations, and other areas that draw upon their skills in visual studies, film language, and critical writing.

ACET 2021



Request Info