Programs School of Design

PGDP in Design Driven Entrepreneurship

Duration :11 Months

Eligibility : Graduate in any Discipline

Schedule : Full time for students and Saturday & Sunday for working professional 

PGDP in Design-Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to up their capabilities and skills in research, design, innovation and technology to start, grow, or drive new ideas inside a corporation or as a startup as well as for those who wants to be a FUTURE READY PROFESSIONALS.

The Design Driven approach to Entrepreneurship has globally proven to bring rapid growth and long term success to next-generation companies such as Airbnb, Pinterest, Instagram, Apple, P&G and Kickstarter. This formal post-graduate 11 months years degree course equips you to DESIGN YOUR OWN CAREER.

The Experience

Be part of a small group of 25-30 like-minded and passionate entrepreneurs, designers, and product managers.


Learn entrepreneurship strategy and nuts & bolts of developing successful entrepreneurship from practising experts with 20+ years of industry experience.


The unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.


Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.

Learn from the Experts

Our faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.

Dr Girish Prabhu

Girish is the Ex-Dean of Human Centered Innovation programs at Srishti Institute for Art, Design & technology. He is an expert in defining problems & opportunity framing, performing user research & designing for business.

Companies: Intel, HP, Eastman Kodak

Sudhindra V

Sudhindra is the Chief Design Officer at IBM IX India. At IfDE, he will guide the students to understand & implement principles of system & service design along with effective organisational management practices.

Companies: IBM, Sapient Nitro, Emirates Airline, HFI

Samir Chabukswar

Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.

Companies: Yuj Designs, HFI, Persistant

Stylianos Makridis

Stylianos is a serial entrepreneur in niche industries like alt. healthcare, international investments etc. He helps his students to understand the nitty-gritty of entrepreneurship.

Companies: Citi, Shell, Goodyear

Dr Nikhil Varude

Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.

Prasadd Bartakke

Prasadd is the Co-Founder and Chief of Design and Research at YUJ Designs. At IfDE, he will help the students validate ideas & process with rapid prototyping for better UX & product design.

Companies: YUJ, Persistent, HFI

Atul Saraf

Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.

Companies: Citigroup, American Express, Xerox, Hindustan Unilever


Sriram currently works as a Design Director at IBM iX Bangalore Design Studio. He has been studying user behaviour and understanding user motivations with the goal of designing better experiences.

Companies: Samsung Electronics, Jana Bank, Idea, MetLife

Beena Prabhu

Beena is a UX research expert. Beena specializes in understanding human centred design methodology, tools & practices to identify people’s pain points & user centred analysis.

Companies: HP, Intel, Nokia, idea, Intuit, Siemens


Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.

Vivian Gomes

Currently, the Board member of UXQCC (Austria). He is a Google Developer Expert in UX. Spearheading culture change transformation through Design across the world. He is a certified trainer from LUMA Institute.

Sabina Krishna

Director of HCD at Human Factors Research & Design. She is a strategic leader and HCD-UX specialist having played various roles as head of multi-million global projects across industries.

Kanwal Rai

He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.

Companies: Infosys Technologies, Wipro Technologies, Aspect Development, Capgemini

Sudhir Desai

Currently the co-chair for the UN Millenium Project (Southern and Western Region) and chairman for the Future of Work and Technology workshop. Sudhir is the founder of Living Enterprise, a firm that help’s clients identify, develop strategies and execute strategic growth initiatives.

Course Journey

1st Semester: Learn the Basics

  • The semester hand holds and enables you to apply the concepts learnt to realize your product/service ideas or create your first idea pitch.
  • Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.
  • Develop basic understanding of various elements of new product development such as research, ideation, innovation, UX design, behavioral design, marketing, and technology trends.
  • Personal and Team Development
  • Empathetic Research
  • Design
  • Innovation
  • Growth Hacking
  • Entrepreneurship
  • Technology

2nd Semester: Choice Based Navigation

The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. 27 units offered* in the seven principle clusters (Please download the brochure). In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.

Summer Session: Hone Your Skills

OPTION 1: Work on Your Own Idea OPTION 2: Get Professional Work Experience

Under mentorship of our experts, work on your product/startup ideas.

You can do a project internship with a startup or an organization involved in product and service design/development.

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