Ajeenkya DY Patil School of Management’s MBA in Marketing seeks to develop in students strong fundamental knowledge, best practices and trends in marketing. The program develops critical thinking skills and practical knowledge needed for the development and management of effective marketing techniques.
The curriculum covers marketing skills needed in today such as knowledge of advertising of products and services, pricing and promotion, consumer behaviour, product development, market research, client service, and communications strategy.
The curriculum includes modules that develop a holistic understanding of marketing techniques and trends through intensive coursework and industry-integrated practical projects.
At the end of the course, students armed with an MBA in Marketing will be able to implement world-class marketing techniques in a variety of industries.
The course prepares students for global career opportunities in the field of marketing such as marketing manager, account manager, communication manager, brand manager, customer/client service manager, marketing/advertising executive, chief marketing officer, etc.
The course covers a wide spectrum of applications of marketing techniques helping students become a part of various industries such as advertising, media communications, retail, entertainment, sports management, etc.