Dr Shikha Singh

Designation : Assistant Professor

Teaching Experience : 18 Years

Industry Experience : 2 Years

Brief Profile : Dr Shikha Singh, a highly qualified professional with a B. Tech, MBA, and a Ph.D. in Marketing Management, possesses fifteen years of teaching experience at Mumbai University. Specializing in Logistics, Business Planning, Retail Management, and more, she has an impressive publication record, including sixteen papers in UGC CARE listed journals and contributions to Scopus-indexed journals. Committed to academic innovation, she has developed courses and syllabi for Retail and Supply Chain Management and Contemporary Marketing Research at renowned national universities. Additionally, holding two patents underscores her dedication to teaching and research excellence.

Research Publications : 1.Published Research paper titled as “MARKETING STRATEGIES IMPLEMENTED BY MAPRO TO PROMOTE ‘READY TO MIX ‘PRODUCTS” in A biannually Journal of M. P. Institute of Social Science Research, Ujjain, Vol 27 No 9(I), ISSN 0973-855X

2. Published Research paper titled “Green Marketing Practices in India: Consumers’ Perspective” in UGC-CARE List Group I Vol. XCII-VIII : 2021 The Journal of Oriental Research Madras with ISSN : 0022-3301

Published over 17 research papers at national and International conferences.

Key Publications : Book Publication details (2 in nos): 1. Title: Online Retailing Management, ISBN: 978-1-716-52053-2, Publisher: Lulu Book Publication (US)

2. Title: Fundamentals of Modern Management: In 5G Era, ISBN-13: 979-8371474018 Publisher: High Rise Publication,

Publication Date: December 2022 ASIN: B0BRG5KSXR, Patents published (2 in nos.)

1. Patent Number: 202341010595, Title of the patent: ANALYSIS OF HOW REAL ESTATE ADVERTISEMENTS IN MEDIA CHANNEL REACH RURAL AREAS OF PEOPLE, INDIA, Date of Award of patent: 17 March 2023

2. Patent Number: 202341013963, Title of the patent: IMPACT OF ‘MAKE IN INDIA’ INTERNATIONAL MARKETING CAMPAIGN TOWARDS INDIAN ECONOMY, Date of award of patent: 17 March 2023

LinkedIn Profile : https://www.linkedin.com/in/dr-shikha-singh-48959342/

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