Marketing Manager (Two Positions)

Essential Job Skills
  • Minimum of 10 years of experience with Masters/MBA in Marketing or its equivalence from a reputed university/worked in marketing positions in a higher education set-up.
  • Strong knowledge of digital marketing and social media campaign-planning skill sets.
  • Excellent managerial, organizational and co-ordination skills.
  • Ability to work independently and take effective decisions.
  • Ability to design and create innovative marketing and communication campaigns.
  • Ability to achieve set-targets.
Job Description
  • To direct and oversee the various marketing and outreach activities for all ADYPU Programs.
  • To develop marketing programs and implement marketing campaigns.
  • To strategize communications campaigns for print and online media to attract enquiries from prospective students.
  • To strategize and develop all promotional material (print & online) for attracting potential students.
  • To develop a reliable and accurate marketing information system for strategic marketing decisions.
  • To develop and maintain a database of students and educational stakeholders to facilitate customer relationship management and direct mailing.
  • To represent ADYPU at various educational conferences, exhibitions, symposiums, industry networking etc to promote ADYPU Programs.
  • To manage the marketing and promotional budget to meet the student targets in a cost-effective manner.
  • To prepare an annual marketing report to facilitate strategic decision making by management.
  • To develop and co-ordinate media coverage and sales campaigns.