Communications & media have never held greater global relevance, making degrees in these subjects among the most widely applicable today.
In terms of media and communications, we live in a very thrilling age. While traditional media such as film, television, and radio are still hugely significant, and, of course, no one goes without a mobile phone, the dawning of the internet age has really changed the paradigm.
And it really is still a beginning – though we might struggle to imagine or remember how things used to be, a decade ago most online households were still using dial-up modems, and ten more years back it the internet was unheard of! In this short space of time, media and communications have become an even bigger business than they were before. Think of the companies and brands whose names have dominated the past ten years or so – Facebook, YouTube, Google, Twitter, Apple, Samsung – and you’ll notice that they all fall under the media and communications umbrella.
Hence the question;
Are you passionate about using your communication skills and engaging with digital media? Then let’s figure out the 7 reasons why you should study a communication & media degree.
1. Interaction is inevitable
After all, communication is at the heart of all human (and even non-human!) interactions and media is the inevitable channel required to convey the necessary ideas and expressions to one another. In other words, communication is what makes society tick (and evolve and progress) and media is the vehicle that will facilitate this.
2. Media is extremely diverse
Media is as diverse as it is essential. From old school to new, from print and broadcast to online, digital and social, these continue to be a relevant aspect of today’s technology-driven world, especially so in the corporate and social arenas.
3. A career of interest
There’s a reason so many novels, movies and other fictional stories follow an intrepid reporter or a rising advertising superstar. Careers in media and communications are, well, interesting. You get to earn a living telling stories, ferreting out the truth about scandals and educating and entertaining an audience.
4. A Glimpse Behind the Media Curtain
When you have a background in communications, you have an advantage when it comes to questioning the motives and tactics behind media messages. You understand the industry from an insider’s point of view, so you know what kind of motivations affect the stories that are told and the ways media sources and marketers tell them.
5. Great Hands-On Work Experience
Many communications professionals are doers. Sure, they may strategize and brainstorm initial ideas, but a huge part of what they do is in the details. They want to create the campaigns they’re envisioning and put those ideas into writing or film, so they can be transmitted to an audience.
6. Interdisciplinary learning
As an academic discipline, it is interdisciplinary, encompassing the study of the news media, media industries, visual and sound studies, technology studies, art media, media history, global media, and the politics of media. So we’re talking about a very wide subject area here, and this only really considers spectrum inherent in media and communications studies.
7. Choose the School of Film & Media
ADYPU’s School of Film & Media offers courses such as Media and Communication Careers, BBA Digital Media, BBA Media and Communication, BBA Film & Media, and MBA Media & Communication. These courses are helpful in transforming the way we think about our identities, relationships and communities, from language to screen, and from emoji to social networks. What we know of the world and how we act in it is critically related to our use of communication technologies.
You will work collaboratively on creative projects and have the opportunity to gain experience in communication technology and media production while critically reflecting on the relationship between communication, media and culture.
Build a strong understanding of latest media trends and gain vital experience through hands-on projects. Our graduates go on to a wide range of professions including PR, communications and marketing.
Get started today.
