BBA
Sales & Marketing
The program seeks to develop in students a deep understanding of how to use market-related research and consumer behaviour understanding to make critical sales and marketing decisions. The global curriculum includes modules that would familiarize students with a deep understanding of how to influence consumer/buyer behaviour, study and research market data, field research, develop marketing strategies, and strategize promotional plans related to sales. The program also integrates modern media and communication techniques needed to effectively implement sales and marketing strategies in contemporary organizations.
