ADYPU School of Film and Media’s BBA in Media & Communication aims to hone young creative minds for each spectrum of media and entertainment space. Students in this program are made familiar with the fundamental concerns, theoretical approaches, and methods of the field, and to acquire advanced knowledge in one or more sub-areas of the discipline.
The curriculum familiarizes students with the various mediums such as print, television, radio, digital space, etc., and mass media messages through practical based assignments and projects. The core courses build the skills for reasoned argument, research, and critical thinking in students. The advanced courses integrate analysis and research, emphasizing observation, production, and consumption as critical processes to help them with skills critical for an ever-changing technological and knowledge-based society.
The course challenges students to think strategically and creatively to accomplish an organization’s advertising and marketing communications objectives. The course enables students to be extremely rigorous and creative professionals who can pursue a variety of career opportunities in advertising, public relations, strategic communication, events, radio and television, and media production.