Designed for smart and ambitious business minds


Entrepreneurship & Innovation




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Ajeenkya DY Patil School of Management’s BBA in Entrepreneurship & Innovation equips students with the key skills and knowledge required to thrive in the global business environment. The program combines theory with field project opportunities to help students understand the market scenario they are going to enter.

The course curriculum covers several modules that promote critical thinking and independent innovation in students.

The curriculum is aimed at helping students turn their ideas into opportunities and explore the different models of business, strategies to promote and pitch the business and manage the overall venture.

Students learn how to conduct market research and consumer surveys, perform data analysis, design products, brand building, and various such independent entrepreneurial activities that will help them become lead the business community in the future.

CAREERS IN BBA (Entrepreneurship & Innovation)

The course’s main aim is to empower students to lead their own independent ventures. Students completing this course can either pursue higher education in the form of MBA to develop advanced management and innovation skills or engage in their own enterprise. Students may also take on a traditional family-business and overhaul it to fit into the modern business environment.

The job segment for students with entrepreneurial and innovation skills is also flooded with opportunities in Marketing, Sales, Business Strategy, Branding, Business Management, Business Analysis, Product Designing, Advertising, Marketing Research, Market Survey and Analysis, Sales Management.


Standards-based Curriculum Global curriculum for a modern and adaptive learning experience.
Customized Education Take charge of your curriculum to suit your career goals.
Global Immersion Benefit from our global exchange partnerships with world-class institutions.
T-shaped Professional Become a T-shaped professional - experts in the chosen domain (T’s vertical stroke), who know how their discipline interacts with others (horizontal stroke).
Innovation-focussed Experience an academic environment that encourages critical thinking and innovative learning.
Creating Leaders Learn to think like a leader with our iLead workshops, programs, events, activities and specific courses.
Job-ready Graduation Be ready for the industry as soon as you graduate through a blend of global education and industry-partnered projects.
Placement Cell Fully equipped placement and training cell that focuses on employment and employability.
Placement Assistance Our strong industry connect helps us leverage and provide ample opportunities for our students across various industries.

Our Placement Partners