BBA in Digital Marketing &
Social Media

Unlock the secret to new-age marketing



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Ajeenkya DY Patil School of Film & Media’s BBA program in Digital Marketing & Social Media is a new age program designed to help students gain the ability to navigate the new age media and advertising landscape.

The program aims to teach students how to create actionable brand marketing and promotion strategies using digital marketing tools and social media. Students will learn to develop effective marketing strategies for digital marketing and social media channels to ensure a positive ROI for brands and organizations. The coursework also covers modules in data analytics to equip students with the skills to measure the effectiveness of their strategies and decipher complex data sets to formulate new strategies.

At the end of the course, students will be able to create impactful digital and/or social media marketing strategies to promote brands or products and use online word of mouth to create popular or viral campaigns.


XIIth in Arts or Science or Commerce


The Ajeenkya DY Patil University School of Film and Media nurtures the next generation of media, communication and film professionals.

We follow a simple philosophy of delivering inspiring learning in a stimulating environment. Supported by an enthusiastic and passionate teaching faculty, we strive to deliver cutting-edge instruction that augments students’ professional competence and personal confidence required for a highly successful career in the film and media industries.

We understand the rapidly-changing scene of media in the modern world and are equipped to train our students to take these challenges head-on.

Explore Our Other Programs
  • BBA - Media & Communication
  • BBA - Film & Media


Standards-based Curriculum Global curriculum for a modern and adaptive learning experience.
Customized Education Take charge of your curriculum to suit your career goals.
Global Immersion Benefit from our global exchange partnerships with world-class institutions.
T-shaped Professional Become a T-shaped professional - experts in the chosen domain (T’s vertical stroke), who know how their discipline interacts with others (horizontal stroke).
Innovation-focussed Experience an academic environment that encourages critical thinking and innovative learning.
Creating Leaders Learn to think like a leader with our iLead workshops, programs, events, activities and specific courses.
Job-ready Graduation Be ready for the industry as soon as you graduate through a blend of global education and industry-partnered projects.
Placement Cell Fully equipped placement and training cell that focuses on employment and employability.
Placement Assistance Our strong industry connect helps us leverage and provide ample opportunities for our students across various industries.

CAREERS IN BBA Digital Marketing & Social Media

Digital Marketing and Social Media Marketing are rapidly changing the way brands and organizations communicate with their consumers. Our graduates will play an important part in fuelling the growth of this field. Students successfully completing this course can expect to find exciting opportunities in industries such as adverting and marketing, public relations, software and information technology, audio-video production studios and companies, gaming, interactive applications (AR, VR, AI), etc.

Our Placement Partners