Ajeenkya DY Patil School of Film & Media’s BBA program in Digital Marketing & Social Media is a new age program designed to help students gain the ability to navigate the new age media and advertising landscape.
The program aims to teach students how to create actionable brand marketing and promotion strategies using digital marketing tools and social media. Students will learn to develop effective marketing strategies for digital marketing and social media channels to ensure a positive ROI for brands and organizations. The coursework also covers modules in data analytics to equip students with the skills to measure the effectiveness of their strategies and decipher complex data sets to formulate new strategies.
At the end of the course, students will be able to create impactful digital and/or social media marketing strategies to promote brands or products and use online word of mouth to create popular or viral campaigns.
XIIth in Arts or Science or Commerce
The Ajeenkya DY Patil University School of Film and Media nurtures the next generation of media, communication and film professionals.
We follow a simple philosophy of delivering inspiring learning in a stimulating environment. Supported by an enthusiastic and passionate teaching faculty, we strive to deliver cutting-edge instruction that augments students’ professional competence and personal confidence required for a highly successful career in the film and media industries.
We understand the rapidly-changing scene of media in the modern world and are equipped to train our students to take these challenges head-on.
Digital Marketing and Social Media Marketing are rapidly changing the way brands and organizations communicate with their consumers. Our graduates will play an important part in fuelling the growth of this field. Students successfully completing this course can expect to find exciting opportunities in industries such as adverting and marketing, public relations, software and information technology, audio-video production studios and companies, gaming, interactive applications (AR, VR, AI), etc.