ADYPU School of Film and Media’s BBA in Digital Marketing & Social Media aims to develop in students a broad range of skills and knowledge, which is critical for success in the digital world. The program is a unique blend of media and communication landscape and studies in the context of the digital and interactive media industry.
The curriculum teaches an exciting range of new media possibilities while striking a perfect balance between media practice and theory. It is designed to encourage students to develop and apply critical thinking, creativity, and imagination in every aspect of the program delivery. The curriculum involves several immersive project experiences that foster collaboration and communication between students.
By the end of the course, students would have developed a broad range of skills and knowledge, needed for digital companies, ad agencies, social media platforms, etc. Students will go home with a plethora of experience in the form of a rich portfolio including blogs, websites, apps, and other new media applications.