Schedule : Full time for students and Saturday & Sunday for working professional
Eligibility : Graduate in any Discipline
PGDP in Design-Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to up their capabilities and skills in research, design, innovation and technology to start, grow, or drive new ideas inside a corporation or as a startup as well as for those who wants to be a FUTURE READY PROFESSIONALS.
The Design Driven approach to Entrepreneurship has globally proven to bring rapid growth and long term success to next-generation companies such as Airbnb, Pinterest, Instagram, Apple, P&G and Kickstarter. This formal post-graduate 11 months years degree course equips you to DESIGN YOUR OWN CAREER.
Be part of a small group of 25-30 like-minded and passionate entrepreneurs, designers, and product managers.
STRATEGY, TOOLS AND TECHNIQUES
Learn entrepreneurship strategy and nuts & bolts of developing successful entrepreneurship from practising experts with 20+ years of industry experience.
REAL WORLD PROJECTS
The unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.
Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.
According to a Gallup survey, while more than 60 per cent of India’s population possess personality traits critical for success as an entrepreneur, few actually start or want to start their own businesses due to the fear of failures. India has strengthened its positions as the 3rd largest startup ecosystem in the world, with 20% of the startups emerging from tier II/ / III cities. Start-up funding in India has grown at a rapid pace in the last five years with investment values increasing at a CAGR of more than 57%. In last one year, startups in India have created 40,000 new direct jobs while there was a three-fold increase in indirect jobs.
Though the startup ecosystem is growing, 70% of startups established in the last 3 years have closed down and the ones established are still being questioned on their business models. Through our experience and our research substantiated by other public research (Forbes, McKinsey, CBI Insights), at IfDE, we have developed a unique curriculum framework around 6 principles that combine the craft of human-centred design and the grit of entrepreneurship… We call this framework Design Driven Entrepreneurship and this approach can make a startup successful.
Our frequent contacts with young entrepreneurs as well as stakeholders in the investor community have confirmed the need to “condition” entrepreneurs, fast, credibly and comprehensively so that you deliver the maximum potential and value to your investors. In India, there is a big gap between the needs & expectations of the aspiring entrepreneurs and knowledge & capabilities imparted by the current courses. Unlike other courses offered in India, PGDP in Design-Driven Entrepreneurship covers the underlying fundamentals and theories through hands-on experiential studio-based learning.
Reports from HRD ministry state that, as of 2018, 1.5 million engineering graduate enter into the job market every year. While the global needs for talent are changing and the workplace is constantly under flux, it is extremely difficult for educational institutions to catch up, being locked in legacy structures, missions and curricula. Thousands of graduates are exiting the college funnel every year to end up in the unemployment pool. Meanwhile, CEO’s and HR heads of big companies and startups alike are struggling to find the right talent. A recent report by the Institute for the Future (IfTF) clearly mentions that the students acquiring what are called as 21st century skills are more likely to succeed in this ever changing world. Design Driven Entrepreneurship program combines the craft of design and the grit of entrepreneurship to impart 21st century skills, transformative mindsets and a design approach. 21st century skills allow students to develop transferrablecapabilities, whereas people who embrace and nurture transformative mindsets develop the capacity to think in enterprising ways. These mindsets help individuals to be innovative, seek growth and challenge the status quo. Design Driven approach allows the students to think holistically & strategically in trains them to craft solutions that create impact. According to research, 75% of organizations and individuals having “design” as a core competency can innovate to outperform their competition and remain sustainable. They are more likely to build products that address real needs through human centred design and drive new ideas as a startup or within a large company.
This combination of 21st century skills, transformative mindsets and a design approach allows us to build professionals who can hit the road running as soon as they graduate and also be relevant in the future.
Learn from the Experts
Our faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.
Dr Girish Prabhu
Girish is the Ex-Dean of Human Centered Innovation programs at Srishti Institute for Art, Design & technology. He is an expert in defining problems & opportunity framing, performing user research & designing for business.
Companies: Intel, HP, Eastman Kodak
Sudhindra is the Chief Design Officer at IBM IX India. At IfDE, he will guide the students to understand & implement principles of system & service design along with effective organisational management practices.
Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.
Companies: Yuj Designs, HFI, Persistant
Stylianos is a serial entrepreneur in niche industries like alt. healthcare, international investments etc. He helps his students to understand the nitty-gritty of entrepreneurship.
Companies: Citi, Shell, Goodyear
Dr Nikhil Varude
Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.
Prasadd is the Co-Founder and Chief of Design and Research at YUJ Designs. At IfDE, he will help the students validate ideas & process with rapid prototyping for better UX & product design.
Companies: YUJ, Persistent, HFI
Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.
Companies: Citigroup, American Express, Xerox, Hindustan Unilever
Sriram currently works as a Design Director at IBM iX Bangalore Design Studio. He has been studying user behaviour and understanding user motivations with the goal of designing better experiences.
Companies: Samsung Electronics, Jana Bank, Idea, MetLife
Beena is a UX research expert. Beena specializes in understanding human centred design methodology, tools & practices to identify people’s pain points & user centred analysis.
Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.
Currently, the Board member of UXQCC (Austria). He is a Google Developer Expert in UX. Spearheading culture change transformation through Design across the world. He is a certified trainer from LUMA Institute.
Director of HCD at Human Factors Research & Design. She is a strategic leader and HCD-UX specialist having played various roles as head of multi-million global projects across industries.
He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.
Currently the co-chair for the UN Millenium Project (Southern and Western Region) and chairman for the Future of Work and Technology workshop. Sudhir is the founder of Living Enterprise, a firm that help's clients identify, develop strategies and execute strategic growth initiatives.
1st Semester: Learn the Basics
The semester hand holds and enables you to apply the concepts learnt to realize your product/service ideas or create your first idea pitch.
Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.
Develop basic understanding of various elements of new product development such as research, ideation, innovation, UX design, behavioral design, marketing, and technology trends.
Personal and Team Development
2nd Semester: Choice Based Navigation
The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. 27 units offered* in the seven principle clusters (Please download the brochure). In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.
Summer Session: Hone Your Skills
OPTION 1: Work on Your Own Idea
OPTION 2: Get Professional Work Experience
Under mentorship of our experts, work on your product/startup ideas.
You can do a project internship with a startup or an organization involved in product and service design/development.