Media and Communication Careers

School of Film and Media courses prepare you for a bright career in the fast growing sectors of Film, Media, Entertainment & Communication

The Indian Media & Entertainment (M&E) industry has witnessed explosive growth post liberalization, making it one of the fastest growing industry. The M&E segment consist of print, television, radio, outdoors, advertising, and cinema.

According to FICCI (Federation of Indian Chambers of Commerce & Industry), the Indian Media & Entertainment (M&E) Industry is projected to be an INR 917 billion industry at the close of 2013. Given the impetus introduced by digitization, continued growth of regional media, strength in the film sector and the fast increasing new media businesses, the industry is estimated to grow further at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017. Strong content and digitization are also expected to contribute to a more than average growth rate in new media sectors, animation/VFX and Films.

The M&E sector would therefore be a noteworthy employer across creative, technical, and business areas. In skill intensive sectors of film, animation, gaming, VFX, the demand for qualified talent is only bound to escalate. However, the industry is hampered by a talent crunch across sectors. At the same time, changes including digitization, growth in multilingual markets, new technologies and convergence, require additional skill sets. Key stakeholders have expressed a need for investments in credible media institutes, with quality faculty and a relevant and dynamic curriculum. As Uday Shankar, CEO, Star India, puts it "The industry is facing a severe challenge in terms of quality of talent across stages. The challenge is in terms of training and capability, and also in terms of the sector attracting the right talent".

Recognizing this need for talented resources, National Skill Development Council (NSDC), under the National Skill Development Policy 2009, has constituted a Media & Entertainment Skill Council (MESC), which will focus on the television, print, films, radio, animation, gaming and advertising industries. It plans to set up institutes focusing on technical, creative and business talent. It will work closely with NSDC to train more than 11.7 million people over the next 10 years to bridge this skill gap.

And it's not just the core roles in the Media & Entertainment industry. The extensive curriculum of School of Film and Media prepares you for related sectors like Marketing & Advertising. Advertising contributes to around 40% of the M&E Industry's revenue. Total advertising spend across media was INR 327.4 billion in 2012, and is projected to be INR 630 billion by 2017. Digital advertising would be the fastest growing medium (CAGR of 32.1%) and would contribute to 14% of the advertising revenue in 2017; as opposed to 7% contribution in 2012.

So, what are you waiting for? The world is ready for Media & Entertainment professionals.

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