MBA Strategic Marketing

Duration : 2 Years

Eligibility : Bachelor's Degree in any suitable stream

Marketing defines the fundamental approach to overall decision making of the whole business enterprise. In a multi-component and multi-environment global business scenario, strategic approach to marketing gets the real importance. The world is rapidly changing and this reflects in consumer aspirations and demands. As customers become more fastidious and demanding, their expectations grow more complicated with a great need of strategic marketing needed to identify the market segment in order to respond to it efficiently. In today's multicultural business scenario, the manufacturers and marketing professionals have to study their markets more carefully and closely. In a country like India, where there is a huge variety in terms of market segments, the manufacturers need a thorough production and marketing plans in the absence of which the whole activity becomes meaningless.

Strategic Marketing is the major key to the success for each business. It consists of a innumerable tasks of strategic importance which include carrying out competitor analysis, product or service segment analysis, conducting research to discover needs and wants of people in a global market scenario, analyzing people's consumption behavior, designing product definitions, creating USPs, designing advertisement strategies to create new wants and needs in the market, creating product complaisance and generating constant demand in the market for products and services. In addition, strategic marketing professionals also carry out tasks like trending product and service usages, making people follow or unfollow certain products or services, analyzing data of product or service usages, understanding user-usage data and prognosticating the sales and profit related trends for the companies or organizations.

Highly successful marketing professionals understand the importance of both the quantitative and qualitative aspects of consumer and business markets. The Strategic Marketing Specialization delivers MBA students a diverse selection of courses to develop an intensive and extensive understanding of the fundamental concepts, basic theories and applications.

MBA's with this specialization are well prepared for careers in marketing management, brand management, innovative product and service designing, marketing research, sales, advertising, retailing, promotion etc. Students are equipped with the education and experience to become highly successful in both consumer and business marketing situations as well as to effectively operate in domestic and international markets. The academic experience is based on integrated approach of theory and practical or experiential learning. The students get to learn the concepts not only by the most efficient professors, but also by industry professionals, experts and international faculties. Eventually, the students also learn by actually working on real-industry assignments and tasks.

  • The Program

    ADYPU School of Management offers you a unique MBA program in Strategic Marketing which delivers you the most advanced and cutting-edge professional education. The MBA program in Strategic Marketing is based on internationally developed frameworks and offers you standards-based and business-validated curriculum. You will identify and seize new opportunities through highly interactive sessions, hands-on collaborative workshops, and spirited discussions with other senior marketing professionals. The learning approach of the program is based on multiple aspects and derives learning from all different sources like class-room instruction by renowned domestic and international faculties, workshops by industry experts, guest lectures, industry assignments, internships etc. which creates a seething academic experience.

    The school environment is open, relaxed and interactive enabling free exchange of new ideas and a wealth of knowledge. The school is a perfect place to build your industry network and connections and enrich you with knowledge and tools that you would need to embark on a solid and successful career as a Strategic Marketing Professional.

  • Careers

    MBA professionals with Strategic Marketing are employed to handle highly-coveted areas like brand management, product management, and general management in any profit or non-profit organization. Strategic Marketing professionals are of the great importance in each organization, big or small. In addition to a good scope in domestic market, the qualification is also in great demand internationally. Successful students can get employment in multiple areas depending on their domain of interest ranging from product promotion, advertising, marketing research, market survey and analysis, sales management of retail and wholesale sales, etc. All these job-segments are growing at a rapid pace, with continuous and dynamic innovation. Our MBA program will enable you to be an extremely rigorous and productive professional capable of effectively meeting the needs of these segments.