MBA in Digital Marketing & E-Commerce

Duration : 2 years (four semesters)

Eligibility: Bachelor’s degree from a recognized university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam.

The new-age Master of Business Administration degree in Digital Marketing & E-Commerce is a unique specialization that is offered by Ajeenkya D Y Patil University. The course has been designed by industry veterans to groom students for the competitive and fast-growing sectors of Digital Marketing & E-Commerce. The curriculum has been prepared with industry requirements in mind and emphasizes practical, application-oriented learning

The course guides students to tackle the complicated new media landscape and find the right strategies to reach a large, fragmented audience through creative campaigns. It also teaches marketing management, creative planning, ideation and creative expression. The course helps students to:

  • Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc.
  • Create the right content and campaigns for different target groups
  • Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration
  • Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations
Multiple Job Opportunities

The following are some of the jobs available to graduates of this programme:

  • Media Planner
  • Copy Writer
  • Brand Executive
  • Content Executive
  • Program Executive
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