Duration : 2 years (four semesters)
Eligibility: Bachelor’s degree from a recognized university or equivalent with a minimum aggregate of 50% and a high score in GMAT/ CAT/MAT/XAT/ATMA/CMAT/AAT or any other acceptable management entrance exam.
The new-age Master of Business Administration degree in Digital Marketing & E-Commerce is a unique specialization that is offered by Ajeenkya D Y Patil University. The course has been designed by industry veterans to groom students for the competitive and fast-growing sectors of Digital Marketing & E-Commerce. The curriculum has been prepared with industry requirements in mind and emphasizes practical, application-oriented learning
The course guides students to tackle the complicated new media landscape and find the right strategies to reach a large, fragmented audience through creative campaigns. It also teaches marketing management, creative planning, ideation and creative expression. The course helps students to:
The following are some of the jobs available to graduates of this programme: