“Many startup and individuals are likely to fail in the new economy unless they develop Design Driven approach and critical 21st-century skills and mindset.”
Master of Design in Design-Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to start, grow, or drive new ideas whether as a startup or inside a corporation.
The Design Driven approach to Entrepreneurship has globally proven to bring rapid growth and long term success to next-generation companies such as Airbnb, Pinterest, Instagram, and Kickstarter. This formal post-graduate diploma course equips you to learn market-leading insights and tactics for venture creation and growth.
You will get to work on multiple real-world capstone projects to apply all your learning and create a substantial level of depth in all elements of design and entrepreneurship.
In the 3rd semester, you will have a choice to study abroad.
During the 2 year course, you will create and present multiple viable pitches that will prepare you to accelerate your startup growth.
Be part of a small group of 25-30 like-minded and passionate entrepreneurs, designers, and product managers.
STRATEGY, TOOLS AND TECHNIQUES
Learn entrepreneurship strategy and nuts & bolts of developing successful entrepreneurship from practising experts with 20+ years of industry experience.
REAL WORLD PROJECTS
The unique framework focuses on learning by doing through practical experience of solving real-world entrepreneurship problems.
Next-gen learning management system with 24×7 online access to course content, assignments, discussions with peers and feedback from faculty.
Learn From the Experts:
Our faculty includes practising industry experts with 20+ years of an individual experience of working with some of the biggest fortune 500 companies around the world, innovating and developing global solutions.
Dr Girish Prabhu
Girish is the Ex-Dean of Human Centered Innovation programs at Srishti Institute for Art, Design & technology. He is an expert in defining problems & opportunity framing, performing user research & designing for business.
Companies: Intel, HP, Eastman Kodak
Sudhindra is the Chief Design Officer at IBM IX India. At IfDE, he will guide the students to understand & implement principles of system & service design along with effective organisational management practices.
Samir is the Founder of YUJ Designs, UX Design Studio & UX Veteran with 20+ years of experience. His expertise is in defining systems, design processes, man-machine interactions & user experience.
Companies: Yuj Designs, HFI, Persistant
Stylianos is a serial entrepreneur in niche industries like alt. healthcare, international investments etc. He helps his students to understand the nitty-gritty of entrepreneurship.
Companies: Citi, Shell, Goodyear
Dr Nikhil Varude
Dr Nikhil is the lead strategist at Circadian Comm & Analytics. He specializes in implementing growth-oriented marketing techniques that steers startup growth.
Prasadd is the Co-Founder and Chief of Design and Research at YUJ Designs. At IfDE, he will help the students validate ideas & process with rapid prototyping for better UX & product design.
Companies: YUJ, Persistent, HFI
Atul is the Founder of DesignFold Consulting. He brings in 20 years of experience in creating strategic UX and delightful IXD. Atul helps students envision and create next-generation digital products and interfaces for web and mobile.
Companies: Citigroup, American Express, Xerox, Hindustan Unilever
Sriram currently works as a Design Director at IBM iX Bangalore Design Studio. He has been studying user behaviour and understanding user motivations with the goal of designing better experiences.
Companies: Samsung Electronics, Jana Bank, Idea, MetLife
Beena is a UX research expert. Beena specializes in understanding human centred design methodology, tools & practices to identify people’s pain points & user centred analysis.
Sreekumar is Gallup certified strength coach. He is an ardent believer in heart-centred servant leadership and studies organisations that are epitomes of excellence with an inspiring culture that make a positive impact in society.
Currently, the Board member of UXQCC (Austria). He is a Google Developer Expert in UX. Spearheading culture change transformation through Design across the world. He is a certified trainer from LUMA Institute.
Director of HCD at Human Factors Research & Design. She is a strategic leader and HCD-UX specialist having played various roles as head of multi-million global projects across industries.
He was Vice President and Head of Wells Fargo Start-up Accelerator in India before turning into an adviser on Innovation, IP and Entrepreneurship. He is an author of a book featured at HBS Working Knowledge and alumnus of DCE & IIM C.
Currently the co-chair for the UN Millenium Project (Southern and Western Region) and chairman for the Future of Work and Technology workshop. Sudhir is the founder of Living Enterprise, a firm that help's clients identify, develop strategies and execute strategic growth initiatives.
According to a Gallup survey, while more than 60 percent of India’s population possess personality traits critical for success as an entrepreneur, few actually start or want to start their own businesses due to the fear of failures. India has strengthened its positions as the 3rd largest startup ecosystem in the world, with 20% of the startups emerging from tier II/ / III cities. Start-up funding in India has grown at a rapid pace in the last five years with investment values increasing at a CAGR of more than 57%. In last one year, startups in India have created 40,000 new direct jobs while there was a three-fold increase in indirect jobs.
Though the startup ecosystem is growing, 70% of startups established in the last 3 years have closed down and the ones established are still being questioned on their business models. Through our experience and our research substantiated by other public research (Forbes, McKinsey, CBI Insights), at IfDE, we have developed a unique curriculum framework around 6 principles that combine the craft of human-centered design and the grit of entrepreneurship… We call this framework Design Driven Entrepreneurship and this approach can make a startup successful.
Our frequent contacts with young entrepreneurs as well as stakeholders in the investor community have confirmed the need to “condition” entrepreneurs, fast, credibly and comprehensively so that you deliver the maximum potential and value to your investors. In India, there is a big gap between the needs & expectations of the aspiring entrepreneurs and knowledge & capabilities imparted by the current courses. Unlike other courses offered in India, M.Des in Design-Driven Entrepreneurship covers the underlying fundamentals and theories through hands-on experiential studio-based learning.
Design Driven Entrepreneurship Basics
The semester handholds and enables you to apply the concepts learnt to realize your product/service concept or create your first startup pitch
Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.
Choice Based Navigation
During the second semester, you can choose a total of five units from the 25 units offered* in the six principle clusters.
The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.
Work on your startup/ product idea to launch into the real world at the end of the session along with mentoring from IfDE experts. You will work in a team in a dedicated co-working space for two months.
You can do a summer internship with a startup or an organization involved in product and service design/development
During the third semester, students have three options:
Option 1: Choice based navigation
Option 2:Qualifying project
Option 3: Study abroad exchange
You can choose additional five units from the 25 units offered* in the six principle clusters. This choice based navigation allows each student to pick the units that they are interested in and / or want to develop further capabilities.
Students can take a full semester long design driven entrepreneurship project on campus. These practice studios are designed to provide the student an opportunity to practice their skills and capabilities under guidance, so that student is prepared for the final project.
Student may have an opportunity to study abroad in a programs that has an alignment with the university.
Students are required to take a full semester long Design Driven Entrepreneurship project.
The practice studios are designed to provide students and entrepreneurs an early stage incubator-accelerator setup, so that student teams work in dedicated co-working space for 14 weeks on their startup ideas.
Students will be mentored and will also attend master classes to hone their skills.
The practice studio will also have sessions from industry expert to fuel your creativity.
What you will Learn
Create business value through customer and market segmentation
Envision future using foresighting, scenario-based design and design thinking
Understand the basics of UX and system design to apply it to solve complex problems
Test innovation models based on a proven, research based framework to help you responsibly innovate your products/services to succeed in the game
Analyze, track, improve, and scale your marketing strategies to drive new revenue
Build, manage and effectively lead great teams
Validate your ideas through prototyping and iterative design cycle
Understand your customers and other stakeholders to develop insights
Make customers desire your products and services using persuasive and emotional design
Understand the legal issues in the business sector such as contracts, intellectual property, conflicts and resolutions, transactions, and partnerships Raise funds and manage finances effectively
Develop successful business models for startup
Conduct self-introspection and mapping of growth journey