About Storytelling
Storytelling has always been central to human experience – it’s how we explain and make sense of the world. But today, as media-savvy audiences begin to tune out advertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Led by some of the best thinkers, innovators and educators in the field of storytelling. The Future of Storytelling-Global & Multidisciplinary Emergence envisages the futuristic challenges as to how the power of storytelling could be used to achieve maximum impact in a digital world.
Research in neuroscience and cognitive psychology has shown that stories are typically more effective at changing people’s minds than rational argument. This means that people — leaders in particular — need to view the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told because stories provide a structure for reality and a key to understanding. They play on the emotions and rely upon empathy.