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MBA Media and Communication Content

MBA Media and Communication

Duration : 2 years

Eligibility : Graduation in any discipline

 

Communication has been the essence of human existence since the inception of mankind. Over the centuries, the methods of communication evolved and the myriad mediums of communication developed. We all have something to convey to others and we all wish to receive the thoughts of others. This makes study of media and communication one of the most fascinating fields of study, which would give you a deep understanding of our information-rich society.

These are interesting times. There has been a tremendous democratization of how we create content and disseminate content. In today’s time of virals, the content rules and can put the creator on a pedestal without mediation. The technology today allows the creator to directly connect with the audiences and perhaps create own audiences. The intensification of technology has added wings to the human creativity. Today, if you could imagine it, there is technology to shape the imagination and make it real.

Creative professionals are the ones, which this world needs more than ever. They are the soothing voice, which rises above the shrill of dissent heard all around us. Creative people imagine their own world and share it with the audiences. There work changes minds, and influences people towards the common good. Education at ADYPU is not limited to learning the art and sciences of your chosen program, but is imparted as a tool to make the world a better place for everyone.

The MBA in Media and Communication focuses on all forms of media and its impact on business, culture and society. The program covers the entire spectrum of media and entertainment space. The program develops skills critical for an ever-changing technological and knowledge-based society.

Students in this program are made familiar with the fundamental concerns, theoretical approaches, and methods of the field, and to acquire advanced knowledge in one or more sub-areas of the discipline. Students are challenged to think strategically and creatively and are prepared with the entire wherewithal to accomplish an organization's advertising and marketing communications objectives and delivering effective and creative communication messages. They are trained to address a client problem using a full spectrum of promotional tools.

Students are taught not only the technical skills and uses of different media, but are also trained to discern how what is to be communicated and through which medium. The program helps students to cross boundaries and explore a variety of separate disciplines in theoretical and applied contexts and empowers students with aesthetic, critical, and technological skills that are essential for future market demands.

The MBA in Media and Communication is ideal for students wanting to immerse in a multi-dimensional landscape of traditional and emerging media and explore communication in all its facets. This program is meant to position you as a leader in the ever-evolving communication and media domain enable you to remain competitive throughout your career.

The program is a fountainhead leading to several career paths, including market research, corporate communications, event planning, advertising, media writing, teaching, and government.

  • The Program
  • Careers

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