BBA in New Media

Duration : 3 years

Eligibility : XII’th in Arts or Science or Commerce

The BBA in New Media is unique blend of information, media and communication, which addresses the needs of digital and interactive media industry. The digital and interactive media industry is the fastest growing industry and joining this course creates an opportunity to begin a career in this sunrise industry. The course addresses the ways and methods to create digital content for use by individuals, businesses and society.

We will teach you media skills, digital tools, platforms and technologies. This creatively challenging program will impart hands-on experience in exploring the usages of latest digital technology and their usage as new tools for expression.

The program will deliver an exciting range of new media possibilities while striking a perfect balance between media practice and theory. It will encourage you to apply critical thinking, creativity and imagination in every aspect of the program delivery. The program encourages learning by doing approach, which is team-based and collaborative.

By the end of the course, you would have developed a broad range of skills and knowledge, which is critical for success in the real world. Your accomplishments will be reflected in the form of a rich portfolio including blogs, websites, apps and other new media applications.

  • The Program

    This multidisciplinary program brings together technical, creative and socio-cultural perspectives of new media and interactive technologies. It will develop your skills in producing interactive media while instilling in you the understanding of cultural, social and historical impact of interactive media.

    The program has been tailored to the needs of the interactive media industries. The program fosters creativity and enables students to conceive, design and develop interactive products and services of the future. It covers new media production, from graphic design, and web design to dynamic web programming and mobile app development. Towards the end of the program, students develop particular specializations based on their individual interests and skills.

    Our approach to teaching and learning is centered on encouraging creativity and balancing the technical expertise with critical awareness. Irrespective of the medium of exploration, the program places special emphasis on underlying idea and imaginative treatment of the idea.

    Throughout the duration of the program, creativity and innovation are encouraged through myriad mix of delivery and assessment mechanisms. Students learn through a combination of lectures, group discussions, critique sessions, workshops and master classes delivered by guest lectures, hands-on projects and studio work. Assessment methods include practice-based coursework, essays and occasional written examinations.

    This interdisciplinary course develops an understanding of the interrelationships between people, information and communication technologies.

    You will begin by gaining a solid foundation. Key skills like new media theory, communication theory, research techniques are introduced. You will learn to create audio and visual assets, and learn the ropes of interactive storytelling.

    You will learn how interactive media is a resultant of a combining traditional media with interactive computer technologies. You will learn digital storytelling, interactive design, coding for web, and visual communication. You will develop programming skills and develop a sound understanding about key technologies. You will work on several projects and assignments during the passage of the course. Towards the end, you will be working for turning out professional standard project, which will be your final year dissertation. The final project will allow you to study and develop an idea in depth and will help you to demonstrate all the skills and knowledge you have gathered during the course.

  • Careers

    The new media industry is one of the fastest growing areas of the economy at the moment. Today new media is integral to all facets of our existence. It plays a vital role for all kinds of business and social organizations. As a result the career opportunities available are rich and varied.

    By the time you have completed the course, you will have developed a range of practical skills such as critical thinking, programming, digital media production, research skills, teamwork, leadership and planning. You will be adept at written and oral communication as well as through digital media techniques. You would be able to design, develop and produce content for mobile, social networking and other web industries.

    These skills will make you suitable for opportunities in designing and developing for mobile technologies and the web, interface design / development, media designer, visual communications, web services, social media analysts, content writers and editors, or in online marketing, advertising, project management and e-commerce. You will be prepared to enter an advanced higher education programme at Masters level.

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