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- BBA Sales and Marketing
- BBA Entrepreneurship and Innovation
- MBA Strategic Marketing
- MBA Business Innovation & Strategy
- MBA Media and Communication
- MBA Banking & Financial Services
- MBA Business Analytics
- BBA Financial Services
- BBA International Business
- BBA Financial Services & CMA
- BBA Logistics & Supply Chain Management
- B.Com (Hons.) – CMA Integrated
- MBA International Business
- MBA Digital Marketing & E-Commerce
- MBA Healthcare & Hospital Management
- MSc Clinical Research
- Continuing Education Programs
BBA Entrepreneurship & Innovation Content
Duration : 3 Years
Eligibility : XII'th in Arts or Science or Commerce
If you have an inextinguishable fire in your belly to create your own business or expand and replenish the existing one, if you have a deep inspiration to conquer, if the plethora of winning ideas overwhelm you day and night, if you have an insatiable urge to fly and tear all shackles of limitations, if you dream of making a series of business ideas a grand success and make the world look at you with an awe, BBA in Entrepreneurship and Innovation is the most suitable program for you.
With the advent of 'Make in India' revolution and a favorable public policy to encourage entrepreneurship and innovation, a huge deluge of talented individuals in India, and the whole Indian economy, are expecting an unprecedented cataclysm in terms of innovative businesses, ingenious ideas, wonderful and novel start-ups; a new talent-based revolution is in the doorstep. With her unbeatable reputation as the most resilient economy in the world, India is poised to be the innovation leader by 2030. It is time for India to regain her ancient glory with the fresh regiment of innovators and entrepreneurs hidden among you.
The whole economy of a nation is born and given a shape by the innovative entrepreneurs living in it. Entrepreneurs change the perspective of overall developments of a nation and its society. They do not just create their businesses but with it, they bring in prosperity for people at large, improve lifestyles, open doors for new ideas, inspirations and positive possibilities, and place a nation among the most respected league. With an increasing availability of favorable conditions for new businesses, Indian youth has a tremendous potential to emerge as the new-age entrepreneurs at par with those in developed countries. Here is a great new opportunity to initiate an unending chain reaction of begetting infinite opportunities.
Entrepreneurship consists of innumerable abilities, skills and expertise. An entrepreneur has to possess an ability right from visualizing a product or a service to bringing it into reality understanding the market aspirations, customer expectations and emotions, of course amidst the harsh business realities of the present time. He is both a mother and a father of his business. An entrepreneur needs to have the whole gamut of knowledge and wide range of innovative spirit.
At ADYPU School of Management you will have an opportunity to learn and develop multiple skills needed to be a successful entrepreneur. In this rigorous program, you will learn to understand markets, analyze business data from variety of angles, conduct independent research and develop research activities, operations and finance into a well-blended business strategy. The program will enable you to build your confidence and a solid base of skills to successfully launch your own business idea at the end.
- The Program
BBA in Entrepreneurship and Innovation is a unique program which promises a great value addition to your knowledge, skills and perception. The program has been designed with an innovative approach and is based on globally developed and accepted academic frameworks. It offers a standards-based and business-validated curriculum. The program will prepare you to develop critical knowledge as well as functional skills that will enable you to identify and recognize innovative business ideas and turn them into business opportunities. The students would learn to conduct consumer and market-related data-analysis, plan and design a business module, establish a venture, design product or service USPs, build a brand, explore different models to conduct a business, streamline activities and schedule, manage overall venture and above all create a loyal customer-base. The program offers a blend of many rigorous and practical assignments with advanced theory and instruction. In addition, students also learn to make use of the available technology to promote and manage their enterprise in the current global business scenario.
The program delivers variety of courses related to entrepreneurship and innovation to build a solid base. It would help students to develop entirely a new idea or enhance the existing business owned by his or her family.
After completing BBA in Entrepreneurship and Innovation, students have dual option of either starting or engaging in their own enterprise or pursuing an employment with variety of organizations in India and abroad. The BBA graduates can work in multiple areas like Marketing, Sales, Business Strategy, Branding, Business management, Business analysis, Product designing, Product advertising, Marketing research, Market survey and analysis, Sales management etc. All these job-segments are growing at a rapid pace in domestic and international markets with a consistent demand for talented professionals. Our BBA program will enable you to be an extremely rigorous and productive professional who is capable of effectively meeting the needs of these segments.