Duration : 2 Years
Ajeenkya DY Patil University - School of Management and TimesPro (A Times of India Group Company) have launched India's first ever 2 year MBA Program in MBA BUSINESS ANALYTICS with placement opportunities in India's leading companies after 1st year.
The course curriculum is designed by Ajeenkya DY Patil University - School of management along with TimesPro to help prepare students not just for a job but a career. The course is designed to give a blended learning experience to the students through both classroom expositions and case focused approach of learning. TimesPro with its strong corporate alliances ensures that once the students complete their 1st year, they get ample opportunities to begin their career with India's leading companies.
MBA in Business Analytics is relevant to marketing, operations, consulting and other fields that integrate big data analysis into business strategies. Typically companies can analyse amount of data e.g. Sales data, pricing data etc. and then these analysis can modify new strategies.
The general objective of this course is to prepare participants for success in the MBA program by insuring they have the necessary analytical skills to perform their work. Business analytics covers both technical and business domains. Business metrics definition and delivery, business drivers, performance management, data visualization, and so on, fall within the purview of business analytics. This course builds on such foundations and ads to the students’ knowledge powerful techniques that are used in finance, marketing, and operations.
The course structure and the syllabus have been designed in consultation with the industry experts and aims at the overall development of the students. The teaching pedagogy includes projects on various topics, case studies and presentations by the students.
Possible careers include consulting in data-rich environments, analytical marketing, information technology, and financial data analysis. Applicants to the track should have a strong interest in analytical approaches to management, as shown by aptitude in courses such as Optimization, Probability and Statistics, and Statistical Decision-Making.